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Modern Travel: Cheapflights Survey Delves Into When, Where And What Inspires Travel Dreams And PlansBOSTON, Feb. 23, 2017 /PRNewswire/ -- Quick. Conjure up a picture of the next vacation you want to take. Thanks to today's stream of content and our ever-connected lives, you probably have a picture in your head of the dream beach, countryside or cityscape that you're dreaming of visiting. Technology's impact on how, when and even where we plan our travel is only accelerating. To tap into what this means for our travel planning habits, Cheapflights.com, the online leader in finding and publishing travel deals, surveyed over 1,000 Americans on everything from the primary reason they travel to the events in their lives that trigger them to look for a flight. The findings reveal Americans have big travel aspirations but are amazingly practical in much of their planning. Underscoring that we're a country of travel dreamers, 64 percent of those surveyed reported having a "bucket list" of destinations they hope to visit one day. For women, in fact, that number is 68 percent. But we are drawn to travel for a mix of reasons. The biggest driver was "adventure and exploration" (27 percent) followed closely by "rest and relaxation" (25 percent). Other top choices were "new experiences" (16 percent) and "time away with family and friends" (15 percent). Showing our practicality as travelers, a good deal has triggered an overwhelming majority (73 percent) of those surveyed to search for a flight. Other than a deal, our wanderlust is most often sparked by others, with 30 percent reporting they have searched for flights after hearing about someone else's trip. Additionally, a TV show or movie with a cool setting has inspired 18 percent of Americans to research flights. On a more personal level, a bonus or raise has sent 19 percent of us looking for flights while 9 percent have searched for flights while still on vacation. And, in an unlikely parallel, six percent have looked for flights both when they've fallen in love and when they've had a bad day at the office. Technology has changed not just how we dream about travel but also how we find and book our trips. In today's mobile world, flight searches can and do happen anytime and anywhere. Places respondents have searched for flights include: while watching TV (72 percent), while eating lunch at their desks (38 percent), in the bathoom (20 percent), at a bar or restaurant (14 percent), on the way back from vacation (12 percent), commuting to and from work (9 percent), in a work meeting (8 percent) and in class (7 percent). "We've witnessed a massive shift in the last few years to a mobile-centric world," said Amanda Festa, editor at Cheapflights.com. "By offering up everything from an endless Instagram feed of travel inspiration to text alerts for fare sales to full-featured app and mobile sites for finding and booking flights, hotels and other travel offerings, our phones and tablets have become our de facto travel agents. The ability to imagine and the opportunities to explore are now, literally, in the palm of our hand." Deeper dive When digging deeper into the data, we found a number of interesting demographic trends as well. Noteworthy observations include:
Findings are based on an online survey of 1,016 Americans conducted in a 48-hour period between February 4 and 6, 2017. For the complete results of Cheapflights.com's Modern travel: A survey of when, where and why Americans search for travel go to www.cheapflights.com/news/modern-travel-survey-americans-search-travel. About Cheapflights.com, part of the Momondo Group In 2011, Cheapflights became part of the privately owned online travel search and inspiration network, Momondo Group. Follow us on: Twitter: twitter.com/cheapflights To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/modern-travel-cheapflights-survey-delves-into-when-where-and-what-inspires-travel-dreams-and-plans-300412727.html SOURCE Cheapflights.com |