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SHOPBOP Launches Spring 2017 Trend Driven Campaign With Suki And Immy WaterhouseNEW YORK, Feb. 23, 2017 /CNW/ -- SHOPBOP, the premier online shopping destination for women worldwide, launches their global Spring 2017 campaign, 'Find Your Spring,' featuring It-Brit sisters and style stars, Suki Waterhouse and Immy Waterhouse, and model-of-the-moment, Alanna Arrington. The campaign centers around female friendship and a modern take on femininity, as seen in six major spring trends – Pretty in Pink, Tailor Made, All-Day Lingerie, Modern Americana, New Romantics and SoCal Cool. The Find Your Spring campaign will roll out with unique photo and video content, spanning all digital channels – email, social media and homepage – and is hosted across desktop, tablet, direct mail and mobile, in the form of weekly look books, consisting of style how-tos, the latest spring product, and stunning imagery. From the season's star color, pink, to playful prints and romantic silhouettes, spring's fashion highlights are brought to life. SHOPBOP Fashion Director, Caroline Maguire: "We are extremely excited to be launching our global Spring 2017 campaign, 'Find Your Spring', with Suki Waterhouse, Immy Waterhouse and Alanna Arrington. We feel we have chosen the perfect trio to represent the spirit of Spring in a very SHOPBOP way, with approachable style and a playful sensibility." SHOPBOP's SPRING TRENDS: /p>
This dreamy shade is about to take over your closets In scales of creamy blush, dusty rose, and shocking fuchsia. Tailor Made [Launch: March 9, 2017] All-Day Lingerie [Launch: March 16, 2017] Modern Americana [Launch: March 23, 2017] New Romantics [Launch: March 30, 2017] SoCal Cool [Launch: April 6, 2017] High-Res Campaign Imagery: Campaign Imagery Link Campaign Video: Campaign Video ABOUT SHOPBOP: SHOPBOP
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/shopbop-launches-spring-2017-trend-driven-campaign-with-suki-and-immy-waterhouse-300412520.html SOURCE SHOPBOP |