TMCnet News

Global Augmented Reality and Virtual Reality Gear Market - Analysis, Technologies & Forecasts to 2021 - Growing Developer Interest in AR & VR Apps - Research and Markets

[February 22, 2017]

Global Augmented Reality and Virtual Reality Gear Market - Analysis, Technologies & Forecasts to 2021 - Growing Developer Interest in AR & VR Apps - Research and Markets

Research and Markets has announced the addition of the "Global Augmented Reality and Virtual Reality Gear Market 2017-2021" report to their offering.

The global augmented reality and virtual reality gear market to grow at a CAGR of 37.45% during the period 2017-2021.

The report, Global Augmented Reality and Virtual Reality Gear Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

The latest trend gaining momentum in the market is growing developer interest in AR and VR apps. The growth of the AR and VR market crucially depends on individual developers. The recent launch of the highly popular game Pokémon Go has increased interest and awareness about AR technology among users

According to the report, one of the major drivers for this market i use of AR technology for effective advertising. With the use of AR, marketers can combine the physical world with the digital world. It creates opportunities for users as well as brands to connect with the product on a real-time basis, thereby driving purchases. AR advertisements are highly immersive and give customers the opportunity to find the best fit by responding to the requirements and matching one's interests.

Key vendors