[February 17, 2017]

Wellbeing Report 2016 - Trend Drivers, Consumer Targets & Innovation Implications - Research and Markets

Research and Markets has announced the addition of the "TrendSights Analysis: Wellbeing" report to their offering.

This report examines what Wellbeing means as a consumer trend and why it is important who are likely to be the target audience how FMCG brands can best capitalize on the trend and what will be the future outlook for the trend.

The Wellbeing trend comes from a growing understanding and interest in health that is informing the product choices consumers are making. It accompanies broad attitudes to both physical and mental health and comes out of a realization that the products one uses and consumes have a far reaching impact on us.

Wellbeing captures an 'umbrella' of needs and lifestyle choices that consumers make to address physical and emotional health. It is essential to maintain a good quality life and that drives the demand for health- enhancing products and services, which are marketed to serve as a preventative or curative way to help consumers stay healthy.

• Consumers' desire for wellbeing has led to food fulfilling a role medicine or dietary supplements have traditionally occupied
• Wellbeing allows consumers to stay physically and mentally strong
• Achieving wellbeing guarantees a good quality life

Consumer targets

• Wellbeing influences most purchasing decisions, and is most likely to hold the greatest sway among these cohorts:
• Younger consumers
• Consumers in BRICS nations (Brazil, Russia, India, China, and South Africa), as well as those in Latin America
• Women

Innovation implications

• Continue to invest in research and development in health-enhancing formula
• Target (News - Alert) urban consumers' demand for healthy and convenient products
• Develop products that would aid mental health
• Focus on how to use marketing channels to deliver a message of wellbeing as a way to entice consumers to the brand

Companies Mentioned

• Unilever
• Coca Cola
• Wuliangye
• Hill's
• Johnson's
• Carrington Farms
• Forgain Mama Shoucuo
• Better Chip
• Eternal
• Chewies
• Derbe
• Suja
• Zotter
• Sautao
• Fussy Cat
• Blooming
• Easy Tea Co.
• Organic Choice
• Philip Morris

For more information about this report visit http://www.researchandmarkets.com/research/btc78t/trendsights

View source version on businesswire.com: http://www.businesswire.com/news/home/20170217005342/en/

[ Back To TMCnet.com's Homepage ]