TMCnet News
Lick the Plate and Entercom San Diego Announce Expanded Format and Newly Titled "Lick the Plate Raw" to Satisfy Their Listeners on KBZT-FM, KSON-FM, and KXSN-FM who are Hungry for More Culinary ContentSAN DIEGO, Feb. 15, 2017 /PRNewswire/ -- Due to listener demand, Lick the Plate, the popular San Diego radio culinary feature that airs on the Entercom San Diego family of stations that include FM94/9, Sunny98.1, and KSON is launching in podcast format called Lick the Plate Raw that will allow host David Boylan and his guests to talk food, restaurants and music in an unfiltered and less time constrained format. Snippets of the show will still be broadcast on-air in teaser format that promote the podcast and give sponsors the added value of the significant combined audiences of FM94/9, Sunny98.1 and KSON. The new format will launch February 27, 2017. "While the past 6 years of recording LTP in the 2 minute format have been a great way to build the brand and the audience, the number one complaint I heard from listeners is that they want to hear more about my guests as culinary professionals tend to have interesting stories. That combined with the fact that culinary folks tend to converse in an unfiltered manner will make this the perfect format for letting their true personalities come through," said host David Boylan. He added, "Not only will we be able to expose the talent driving the culinary community in San Diego to a much wider audience, but we will have an opportunity for a far greater impact for the show sponsor than we did in the past with our original content, events, and promotions surrounding Lick the Plate. This is a win-win for the show and Entercom San Diego and we can't wait to re-launch in February." Entercom San Diego Director of Sales, Karyn Cerulli, who conceptualized the new format is equally excited about the new direction and added, "Lick the Plate has grown in popularity to the point where it basically outgrew its 2 minute episodes. Guests and listeners wanted more and this made perfect sense. This format also suits David's skills as a storyteller and his ability to coax guests to open up and feel comfortabe with him which results in more entertaining content." Lick the Plate Raw will air teasers daily on KBZT-FM, KSON-FM, and KXSN that will give listeners a taste of the podcast that will reside on all 3 stations websites http://www.kson.com/media/podcast/lick-plate http://www.fm949sd.com/media/podcast/lick-plate and http://www.sunny981sd.com/media/podcast/lick-plate Lick the Plate also airs on 93.9 The River in Detroit and is a weekly column in the Coast News in Encinitas, California. Media contact and sponsorship inquiries: About Lick the Plate About Entercom To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lick-the-plate-and-entercom-san-diego-announce-expanded-format-and-newly-titled-lick-the-plate-raw-to-satisfy-their-listeners-on-kbzt-fm-kson-fm-and-kxsn-fm-who-are-hungry-for-more-culinary-content-300407947.html SOURCE Lick the Plate |