|[February 15, 2017]
AdTheorent® Receives Strategic Growth Investment from H.I.G. Growth Partners and Positions for Continued High Growth
Inc., a technology company whose data-driven predictive solutions
are transforming digital advertising, today announced the closing of a
strategic growth investment from H.I.G. Growth Partners ("H.I.G."), the
dedicated growth capital investment affiliate of H.I.G. Capital, in
partnership with the Company's co-founders and existing investors.
AdTheorent's intelligence-driven approach to digital advertising and
market-leading machine learning capabilities have made AdTheorent a
pioneer of a new form of digital advertising -- predictive advertising
-- which leverages immense and disparate pools of data to drive superior
user engagement and ROI for advertisers. AdTheorent's unique
capabilities and demonstrated track record of delivering real value has
fueled the company's rapid year-over-year growth.
"AdTheorent's growth to date has been has been exceptional. After
ranking 20th on the Deloitte (News - Alert) Technology Fast 500 in North
America in 2015, the Company continued with 70% year-over-year revenue
growth from 2015-2016, a period in which our machine learning platform
analyzed 2.1 quadrillion pieces of data for more than 200 new brands,"
said Scott Russo, COO of AdTheorent. "We are thrilled to partner with
H.I.G. as we continue to invest in the resources and technology that
will further fuel our growth and strengthen our market position."
H.I.G. is the largest private equity investor in the U.S. and Europe
focused on the lower end of the middle market and has invested in and
managed more than 200 investments worldwide, with combined sales in
excess of $30 billion. H.I.G. has deep expertise and broad relationships
in advertising technology, digital media, and data/information services.
AdTheorent was advised on the transaction by Douglas Melsheimer of
Boston-based Bulger Partners.
Patrick Albano Tapped as CRO
In addition to partnering with H.I.G., AdTheorent has hired the
company's first Chief Revenue Officer, Patrick Albano, who will lead the
sales, marketing, account management, creative and strategy
organizations through the next phase of growth. Patrick joins AdTheorent
from Yahoo, whre he held various management roles, including leading
Yahoo's Mobile Sales growth and most recently managing a portion of the
sales organization across Europe, the Middle East and Africa. Prior to
Yahoo, he held sales leadership positions with Sports Illustrated,
About.com and Citizen Sports, a social and mobile start up acquired by
Yahoo in 2010.
"I am excited about how machine learning is making advertising and
marketing more effective, and AdTheorent is a company at the center of
that evolution," said Albano.
Nik Shah, Managing Director at H.I.G. Growth, added, "AdTheorent
delivers a highly differentiated solution and market leading performance
by combining proprietary predictive advertising technology with
excellent client service. We are very excited to partner with the
AdTheorent team and welcome Patrick to the leadership team, as they
continue to build and grow the Company and technology solutions."
AdTheorent is a technology company that is transforming digital
advertising through user identity mapping and data-driven predictive
solutions. AdTheorent's machine learning technology platform,
Cross-Environment Map and Barometric® technologies
help brands understand and connect with their audiences at scale.
The Company's machine learning technology platform combines millions of
data attributes into precise and accurate adaptive models for the
purpose of identifying optimal audiences. Powered by data-driven
intelligence, AdTheorent's platform delivers the right ad, to the right
user, at the right time - all in "real time" within brand advertisers'
ROAS and performance goals.
AdTheorent provides the most comprehensive cross-environment mapping
infrastructure in market, which maps millions of unique device IDs to US
households (without using or obtaining individual identities) and other
physical locations, and appends those device IDs with extensive 1st, 2nd
and 3rd party data sources. As a mobile-first Data Management Platform,
AdTheorent is uniquely positioned to match offline and online data to
mobile at scale, affect cross-environment targeting and break new ground
in media attribution including physical activity such as purchase.
The Company's Barometric measurement and analytics solution features the
advertising industry's most advanced cross-environment tracking and
attribution solution, providing the "post-click and post view" signals
necessary for modeling to (i.e., predicting) true user engagement and
The collective result to AdTheorent-partnered brands and marketers is
higher engagement rates across any client-defined metric - The
Intelligent Impression®. For more information, visit: www.adtheorent.com.
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment
affiliate of H.I.G. Capital, a leading global private equity investment
firm with $21 billion of equity capital under management.* We seek to
make both majority and minority investments in strong, growth oriented
businesses located throughout North America, South America and Europe.
We consider investments across all industries, but focus on certain
high-growth sectors where H.I.G. has extensive in-house expertise such
as technology, healthcare, internet and media, consumer products and
technology-enabled financial and business services. H.I.G. Growth
Partners strives to work closely with our management teams to serve as
an experienced resource, providing broad-based strategic, operational,
recruiting and financial management services from a vast in-house team
and a substantial network of third-party relationships. For more
information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments managed by H.I.G. Capital and
View source version on businesswire.com: http://www.businesswire.com/news/home/20170215005648/en/
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