TMCnet News
TechTarget Expands Priority Engine Coverage to Deliver Purchase Intent Insight to Asia Pacific-focused B2B Tech Marketing and Sales TeamsPurchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced that its Priority Engine platform now supports APAC-focused marketing and sales teams. The data and marketing analytics offering ranks accounts based on their purchase behavior around specific enterprise technologies and delivers precise contact information on prospects actively researching enterprise technology purchases across TechTarget's extensive network of more than 140 technology-specific editorial sites. New data subscriptions are now available for ASEAN countries, Australia, New Zealand and India that offer dramatic effectiveness benefits for account-based marketing (ABM), broad-based demand generation and related sales and marketing efforts to global and regional B2B technology vendors alike. "This new release of Priority Engine gives APAC-focused marketers, whether they are in-region or centralized, a new source of high quality contact insight at a great cost-per-contact together with the real data-driven insight at the account level that successful ABM efforts require," said Bill Crowley, TechTarget senior vice president, international. "The offering is achieving remarkable success with our North American and EMEA-focused marketers, so we are especially glad to now get this into the hands of APAC-focused teams." The newly expanded Priority Engine platform helps B2B technology marketing and sales teams focused on the ASEAN, ANZ or India markets to:
To learn more about Priority Engine, view this short video or contact [email protected]. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter (News - Alert) @TechTarget. (C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners. View source version on businesswire.com: http://www.businesswire.com/news/home/20170209006310/en/ |