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Tulip Retail and SmarterHQ Form Strategic Partnership to Empower Store Associates with Customer Insights from Online ActivityNEW YORK and INDIANAPOLIS, Feb. 9, 2017 /PRNewswire/ -- Tulip Retail, a mobile application platform built exclusively for retail stores and sales associates, and SmarterHQ, the leading multi-channel behavioral marketing platform, today announce they have formed a strategic partnership enabling retailers to empower store associates with valuable customer insights from online activity to personalize the in-store experience and drive sales. The SmarterHQ platform will be integrated into Tulip Retail's mobile application, giving store associates the ability to view all customer activity from all touchpoints in a single unified customer view. The Tulip Mobile Associate App customer profile can now be extended with SmarterHQ's behavioral data that includes an individual customer's online browsing history, preferences, and past purchases. Equipped with mobile devices and enhanced real-time customer data, sales associates can provide personalized recommendations in real-time and enhance the entire customer shopping journey. "With more than half of shoppers browsing online before buying in-store, the majority of people walking into a retailer have already done their homework and, in many cases, are more informed than the store associate," said Bill Zujewski, EVP Marketing, Tulip Retail. "When these busy consumers enter the store – which is just one step in their purchasing journey – they shouldn't have to catch the store associate up to their needs, personal style and past purchases. Through this partnership with SmarterHQ, we're bridging the gap between online and in-store by empowering the store associate to understand what products the shopper had previously shown interest in online and then deliver a more intelligent, engaging, one-to-one in-store experience." <>"With this partnership, retailers will truly be able to take advantage of online customer behavior in order to enhance the in-store experience," said Michael Osborne, President and CEO of SmarterHQ. "We're thrilled to give store associates the ability to gain insights and personalize interactions in real time, driving more sales in the process."The benefits of this new partnership include:
For more information about Tulip Retail, visit www.tulip.io. To learn more about SmarterHQ, please visit www.smarterhq.com. About Tulip Retail About SmarterHQ Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/tulip-retail-and-smarterhq-form-strategic-partnership-to-empower-store-associates-with-customer-insights-from-online-activity-300404788.html SOURCE Tulip Retail |