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Internet Music Programmers 2016 - 2018: Ad-Supported and Subscription Listening Hours Chart a Monetization GrooveNEW YORK, Jan. 26, 2017 /PRNewswire/ -- Triggered by shifting music listener consumption patterns, an outstanding assembly of cross-channel broadcasters and pure-play internet programmers, services and platforms, combined with exploitation of the audio avail plus consumer comfort with affordable pay-as-you-go subscription fees, collectively powered a 56.7% jump in 2016 revenue. Radio broadcasters are analyzed in listening hours, subscription services in song plays that are converted into total consumption hours for direct comparisons. Advertising (all format executions, including in-stream audio, video and display) are projected to bill approximately $2.1 billion in 2017 Subscription services (including hybrid ad-supported and subscription operations and SiriusXM online sub revenues) are forecast to deliver $3.3 billion in 2017 receipts. Revenue projections include domestic services that may also have international operations, (i.e.; Apple, Google, Amazon, Microsoft and Viacom's Rhapsody), plus revenue booked by international brands with significant domestic operations, including global subscription leader Spotify. Listening/song-play hours (ad-supported and subscription) increased 9.2% in 2016 to 49.19 billion, or 4.1 billion per month. That's an indication the attention ad-supported services are paying to managed listening growth balanced against monetization imperatives and licensing costs. The CRB rate restructuring improved bottom line performance in 2016, though programmers still face profitability challenges. An estimated 34.8% of revenues went to licensing organizations in the past year, compared to 47.8% in 2015. Pandora captured an estimated 47.3% of the U.S. market, and Spotify held an 11.5% slice of total listening. Listening hours delivered by Internet music programmers exhibits a 12-year (2004 – 2016) CAGR of 29.6%. Listening hours through 2018 are currently forecast at a 26.3% CAGR. This report includes a database of broadcasters and services for full year 2016, listening hours or equivalents for each entrant, comparable historical listening hour statistics, forecasts, advertising inventory by format (audio, video and display inventory), CPMs, a complete anthology of pay music services, subscribers and revenue 2003 – 2016, and combined market forecasts through 2018. Read the full report: http://www.reportlinker.com/p04653945-summary/view-report.html About Reportlinker Reportlinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place. http://www.reportlinker.com __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/internet-music-programmers-2016---2018-ad-supported-and-subscription-listening-hours-chart-a-monetization-groove-300397720.html SOURCE Reportlinker |