TMCnet News
Sphere 3D launches U.S. go-to-market campaign featuring its Glassware 2.0 on Microsoft AzureDigital marketing and tele-sales campaign launched to increase awareness of the company’s revolutionary containerization technology SAN JOSE, Calif., Jan. 26, 2017 (GLOBE NEWSWIRE) -- Sphere 3D Corp. (NASDAQ:ANY), a containerization, virtualization, and data management solutions provider, today announced that it has launched its second advertising and lead generation campaign that showcases its containerization application technology, Glassware 2.0™, currently deployed on Microsoft Azure. The campaign highlights how the company’s Glassware 2.0 on Azure offerings address a key issue with the migration and support of legacy Microsoft Windows based business applications faced by many CTOs and IT managers today. The go-to-market campaign, which launched on December 14, 2016, in the United States, introduces Sphere 3D’s Glassware 2.0 on Azure solutions to a broad set of enterprises. The campaign highlights the distinctive value proposition of Glassware 2.0; simple migration and deployment of legacy Windows business applications that extends the investment and overall lifespan of such apps. Typical “rip and replace” exercises for migrating legacy applications are costly and extremely disruptive to current workflows. This campaign highlights Sphere 3D’s technology to the broader market as an innovative solution to this issue. The campaign strategy has two phases:
“We are very pleased and extremely excited to launch this go-to-market campaign,” said Peter Tassiopoulos, president of Sphere 3D. “This opportunity to promote our Glassware 2.0 solutions currently available on Microsoft Azure gives us the exposure and catalyst to allow us to deliver to the enterprise at scale.” He continued by saying, “We’ve worked extensively within the Microsoft ISV partner program over the past two years to develop our technology solutions on Azure. This campaign is a strong validation of our product readiness.” “Sphere 3D’s Glassware 2.0 containerization and virtualization technology on Microsoft Azure offers a flexible, scalable migration tool for enterprise customers using Windows-based business applications,” said Nicole Herskowitz, Microsoft senior director of product marketing for Cloud platform at Microsoft Corp. “Glassware 2.0 helps customers who want to move to the Cloud, but also want to get the most out of their investments in existing business applications.” Glassware 2.0 powered solutions on Azure are available for purchase today in the Azure Marketplace as G-Series Cloud and also through Sphere 3D’s professional services as the Exosphere powered by Glassware 2.0 olution. To learn more about the Glassware 2.0 on Azure offerings:
About Sphere 3D Safe Harbor Statement Sphere 3D Media Contact: Tina Brown 408-283-4731 [email protected] Sphere 3D Investor Contact: The Blueshirt Group Mike Bishop Tel: +1 415-217-4968 [email protected] |