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Public Relations (PR) Tools Market Analysis and Segment Forecasts, 2014-2024: $12.99 Billion Market Dominated by the Ephemeral Content - Research and MarketsDUBLIN, Jan 24, 2017 /PRNewswire/ -- Research and Markets has announced the addition of the "Public Relations (PR) Tools Market Analysis By Industry, By Solution, By Application, By Deployment, By Region And Segment Forecasts, 2014 - 2024" report to their offering. The global public relations (PR) tools market is estimated to reach USD 12.99 billion by 2024 The recent years have seen a considerable change in the public relations landscape as it has taken the center stage in the marketing activities of organizations. There has been an increasing number of efforts at quantifying the impact of public relations and the return on investments in the related activities. The emergence of digital communication and social media is also contributing to the increased demand for tracking and monitoring the activities of organizations and customers on these media platforms, thus culminating into a widespread demand for the tools and techniques to keep a tab on the PR activities. The PR tools industry is witnessing a steady rise in the demand for tools based on analytics and aggregation to better understand the current trends and predict the behavior of the public. Driven by the requirements from diverse industries ranging from retail and consumer goods to the information technology and healthcare industries, the market for PR tools is anticipated to see a considerable growth. The PR tools provide a wide range of capabilities from content creation and aggregation to the distribution of organization stories and automated report generation. In addition, the need for integrated marketing communications and the ability to reach a niche market segment are also helping the PR tools industry grow. Further key findings from the report suggest:
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For more information about this report visit http://www.researchandmarkets.com/research/rz92tt/public_relations Media Contact: Research and Markets |