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500friends, a Merkle company, to Host Technology Trends for Loyalty WebinarMerkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Five Technology Trends Driving Engagement-Based Loyalty on Wednesday, January 25, 2017 at 2:00 p.m. ET. Geoffrey Smalling, CTO of 500friends, will outline the innovative ways that technology creates experiential moments to keep loyalty members engaged and drives long-term consumer value. "Within the loyalty industry, technology and experience are coming together to create a dynamic loyalty model. Brands are able to engage and acquire the right audience, in the right place, at the right time now more than ever before," said Smalling. "This allows loyalty program members to connect, share, and earn in powerful ways. The access to richer data creates opportunities for brands to ommunicate the same message across all channels, creating deeper and more lucrative engagement." While customers' expectations continue to evolve, loyalty programs are bourgeoning. Program innovations are more important than ever; facilitating new ways for brands to focus on delivering seamless experiences when and where their customers prefer. During the webinar, attendees will learn how technology enables brands to utilize:
To register for the complimentary webinar, visit the registration site today. About Merkle Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 3,700 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com View source version on businesswire.com: http://www.businesswire.com/news/home/20170118005055/en/ |
