TAIS, an Oracle Marketing AppCloud partner, Launches Application to Help Retailers Drive More Revenue Through Personalized Digital Campaigns

DALLAS, Jan. 17, 2017 /PRNewswire/ -- TAIS, a global digital services firm and Gold level member of OraclePartnerNetwork (OPN), today announced that it has launched its Commerce360 Marketing application now available on the Oracle Cloud Marketplace. This new personalization application helps marketers use browser and purchase behavior to create personalized digital campaigns designed to increase conversion rates and drive greater revenue with Oracle Responsys, part of the Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel content and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

The Commerce360 Marketing app's ability to capture data based on users' browser and purchase history enables Oracle Marketing Cloud customers to easily create highly customized digital campaigns to more effectively engage consumers. These customized digital campaigns can increase open rates and lead to higher conversions by overcoming common challenges such as abandoned shopping carts and generic emails that are often ignored by consumers. With Commerce360 Marketing, marketers can create customized messaging and then deliver the message through the digital media that most resonates with the target audience.

"TAIS's pre-configured integration and personalized templates help ensure our clients can be in-market within days versus weeks or months," stated Aman Bedi, TAIS CTO. "Generic digital campaigns simply don't work anymore. Commerce360 Markeing integrated with Oracle Responsys, part of the Oracle Marketing Cloud, gives our retail customers the level of personalization in their digital campaigns that consumers demand in today's highly competitive retail market."

Oracle Marketing Cloud customers can visit the TAIS listing in the Oracle Cloud Marketplace to install the application and begin implementing Commerce360 Marketing in Oracle Marketing Cloud.

About TAIS
Founded in 2000, TAIS is a global digital services firm focused on implementing and maintaining the Oracle Commerce and Oracle Commerce Cloud applications, and integrating the applications with the full suite of Oracle Customer Experience Products. The full suite includes Oracle Marketing Cloud, Oracle Service Cloud, Oracle Social Cloud and Oracle Sales Cloud was well as Oracle CPQ. Other services include omnichannel strategy, creative design, mobile app development, ongoing maintenance and support, and training. With over 300 highly experienced professionals, TAIS provides a flexible delivery model that includes onshore, offshore or a hybrid model to accommodate client business and financial requirements. Headquartered in Dallas, TAIS clients include Sur La Table, Mason Companies, rue21, Vitamin Shoppe and Fox Head. TAIS is a wholly owned subsidiary of Digility Inc. To learn more, visit http://www.taistech.com.

About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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SOURCE TAIS

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