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ItemMaster Launches On Demand™ Content, Providing CPG & Retail Industry With Up-To-The-Minute, Rich Content Solutions In Real TimeCHICAGO, Jan. 17, 2017 /PRNewswire/ -- ItemMaster, Inc., leader in creating and delivering comprehensive, certified content for major brands, both online and in-store, debuts its latest cutting-edge solution for CPG manufacturers and retailers to better manage and strengthen their digital, mobile, and brick and mortar shelves. Now, ItemMaster serves up and directly feeds Certified Brand Content in real time with On Demand content delivery.
ItemMaster On Demand delivery replaces bulk import feeds (for distribution partners) with access to a feature-rich platform that operates at scale. The platform creates, manages, and distributes product content and branded content in real time through a cloud-based API, directly into the retailer's or e-tailer's digital shelf and mobile application platforms. "In today's always-on world, consistent, high-quality brand content can make or break the customer experience as well as be the top contributor to driving shopper engagement and increasing revenue for a brand and retailer," said Jeff Ayars, vice president of technology at ItemMaster. "On our path to transforming the way in which brands manage their digital shelves and retailers access and distribute standardized content to their customers, ItemMaster On Demand is the first, fastest and most accurate way to deliver richer product content at scale, in real time, across their omni-channel shopping destinations." On Demand delivery and platform API's allow for roughly 1,000 retailers, e-tailers, agencies, and mobile application developers to access ItemMaster's crtified content from more than 5,000 brands. Peapod.com, with more than 15,000 products on their digital shelves, was one of the first to stream up-to-date content to their site using On Demand. Thomas Parkinson, Chief Technology Officer, SVP, and co-founder at Peapod added, "We recognize the clear demand from our Peapod.com community for up-to-the-minute, consistent product data from the brands they follow and buy across all channels -- in-store, desktop, tablet, and mobile -- everywhere the brand appears. Having a partner in ItemMaster has allowed us to create an unparalleled user experience with expanded imagery and enhanced content delivered live, every time a user clicks – it's quite incredible." On Demand capability goes beyond standard content. Brands and retailers can now also update their ecommerce, mobile marketplaces, and in-store content with custom digital assets to ensure every brand is serving up A+ page content with ItemMaster Content+. This innovative new feature enables promotional images and videos, recipes and meal-pairing information, consumer-generated content, and more to be uploaded directly to ItemMaster's platform for easy omni-channel distribution, strengthening a brand's storytelling ability as well as a retailer's overall success in generating sales. All Content+ content is verified by ItemMaster's manufacturing partners, so retailers, e-tailers, and mobile application developers know they are receiving Certified Brand Content. About ItemMaster, Inc. About Peapod.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/itemmaster-launches-on-demand-content-providing-cpg--retail-industry-with-up-to-the-minute-rich-content-solutions-in-real-time-300391060.html SOURCE ItemMaster, Inc. 
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