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Industry's First Instant Notification and Monitoring for Campaigns Gives App Marketers Peace of MindKochava Alerting tracks and notifies users of campaign metrics or data anomalies in real time. Kochava also announces the addition of True LTV for calculating accurate in-app ad revenue. SANDPOINT, Idaho, Jan. 12, 2017 /PRNewswire/ -- Kochava (www.kochava.com), the leader in mobile attribution, measurement and optimization for connected devices, announces dynamic alerting -- where marketers gain further control over their app campaigns with custom alerts to monitor their most important metrics and key performance indicators. The company is also launching True LTV as an enhancement to their LTV analytics reporting. "We continue to deploy the most innovative tools in the marketplace in response to our customers' needs for instant notifications and monitoring of their campaigns to stay ahead of the competition," said Charles Manning, CEO of Kochava. "Because in the real world, moments can mean millions to them." Alerting tracks campaign goals Conversely, there are early indicators of poorly performing campaigns or fraudulent activity that have the potential to save thousands or even millions of dollars, if caught soon enough. Kochava Alerts may be configured based on conversion rates, unusually high click-to-install ratios or even abnormal MTTIs (mean time to install). "We design our tools to simplify the jobs of marketers. With Alerting, we wanted to facilitate and automate the way marketers monitor their campaigns," Manning said. Thanks to the flexibility of the platform, users can set up alerts based on customized criteria and thresholds such as conversion rate, revenue or click volume. They can further modify alerts with SQL scripts in Query. Alert notifications can be sent through Slack, email, PagerDuty, voice call or SMS to keep teams updated as their campaigns progress, reducing time spent monitoring. A configurable severity scale (low, medium, high) ensures that alerts are treated with the appropriate level of attention. True LTV for complete ad revenue "Unlike other attribution providers, Kochava's True LTV is attributing the ad-revenue by measuring the eCPM of every single impression and is not basing the LTV on averages. It's a superior technology to what attribution providers are offering in the market today. Kochava continues to drive innovation in the ecosystem and with the addition of instant Alerting and the partnership with SOOMLA marketers gain unprecedented real-time insight to the data driving campaign success," said Yaniv Nizan, CEO of Israeli based Soomla. "The flexible and robust architecture within their platform has made for a seamless integration and after working with the team at Kochava, it is easy to see why our clients chose Kochava as a holistic solution for their measurement needs." The takeaway About Kochava Media Contact:
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