Informatica Launches Partner Concierge Program in Asia Pacific

SINGAPORE, Jan. 10, 2017 /PRNewswire/ -- Informatica^®, the world's No. 1 provider of data management solutions, has formally announced the Asia Pacific Partner Concierge Program with its first partner endorsing the new approach.

The Partner Concierge Program was conceived within Asia Pacific as a unique method of driving rapid success within the region. In some countries, partners are sole representatives of Informatica, thus there is a critical need to support them as an extension of the sales organization, rather than as a separate team.

"We deliberately stepped away from building another portal -- we instinctively look for human interaction to bring simplicity to complex problems. The best outcomes occur after critical conversations with partners. We saw an opportunity to build a concierge service model that works in the same way that a hotel concierge will distill complex requirements to facilitate a hotel guest's request as quickly and efficiently as possible," said Murray Sargant, senior vice president, Informatica Asia Pacific & Japan.

"We are equipping our key partners, small and large, to become successful sales engines, rather than simply technical fulfillment arms for Informatica. Partners will play an important role in facilitating scale and reach for the company. Through this program, we aim to drive 60 percent of revenues for the region from the Channel," said Sargant.

The Partner Concierge Program Team conducts workshops to train partners on all facets of Informatica solutions, including deal structuring, communicating key value propositions, technical demonstrations and sales workshops. Partners who complete the training then form part of the knowledge hub to scale the program.

The program was launched via a pilot in ASEAN in October, with the first workshops executed in Thailand. Initial feedback from partners has been resoundingly positive.

"The Partner Concierge Program enables G-ABLE to drive high value solutions for clients through close collaboration with Informatica. We can help clients to improve performance efficiencies, as well as to deliver innovation and transform future success. Our solutions, together with Informatica's expertise, help clients improve their operational efficiency, reduce costs and enhance competitive advantage," said Suthep Oonmettachit, chief commercial officer at G-ABLE.

"One of the benefits and key differentiators we have seen from this pilot is that partners can go to a single place for information to respond to customers' requirements. This has increased our partners' confidence and resulted in greater reach and revenue. We can better create joint solutions by understanding each partner's strengths to go to market more efficiently and effectively," said Sudershan Krishnaswamy, channel & alliances manager, Informatica ASEAN.

Find out more about the launch, please visit: https://www.informatica.com/sg/about-us/news/news-releases/2017/01/20170110-informatica-launches-partner-concierge-program-in-asia-pacific.html

About Informatica

Informatica is 100 percent focused on data because the world runs on data. Organizations need business solutions around data for the cloud, big data, real-time and streaming. Informatica is the world's No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. For more information, call +1-650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at https://linkedin.com/company/informatica, https://twitter.com/Informatica and https://facebook.com/InformaticaLLC.

About G-ABLE Group

G-ABLE Group is a professional IT services provider in Thailand. We provide our services to major organizations in both public and private sector, focusing on telecommunication companies, industry sector, financial business, energy as well as educational institutions.

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