TMCnet News

Global Programmatic Advertising Display Market - Analysis, Technologies & Forecasts to 2021 - Growth in Video RTB - Research and Markets

[January 05, 2017]

Global Programmatic Advertising Display Market - Analysis, Technologies & Forecasts to 2021 - Growth in Video RTB - Research and Markets

Research and Markets has announced the addition of the "Global Programmatic Advertising Display Market 2017-2021" report to their offering.

The report forecasts the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of te key vendors operating in this market.

According to the report, one of the major drivers for this market is growth in video RTB. The global video advertising market has moved from traditional TV to newer platforms such as online and mobile devices for video consumption. This has made it possible for brands to connect with their audience on a more personal level. Programmatic video advertising is an effective way to connect with consumers.

Key vendors: