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Consumer-Centric Measurement Company Verto Analytics Reports 300% Increase in Monthly Revenue and New Customers Including Microsoft, Yahoo, Universal Music, Zynga, TelegraphSAN FRANCISCO, Dec. 20, 2016 /PRNewswire/ -- Verto Analytics (http://vertoanalytics.com), the world's first consumer-centric measurement company, today announced continued market momentum with a 300 percent increase in month-to-month revenue and the addition of several Fortune 500 customers to its customer list, including Microsoft, Yahoo, Universal Music, Zynga, and Telegraph. Verto's rapid growth is fueled by a looming industry need for a new measurement methodology that can keep pace with cross-device consumers and how they engage with media and devices during the course of a day. "A consumer-centric approach to measurement is what brands, advertisers, and publishers are demanding—behavioral data from a single-source panel coupled with comprehensive demographics, deep behavioral metrics, and real-time insights," said Hannu Verkasalo, founder and CEO, Verto Analytics Inc. "In the last five years, consumer media consumption has changed dramatically—more than during the previous 50 years—but audience measurement methods have not. We offer a relevant alternative to help our customers to track the industry around them, and make better decisions around media planning, M&A, growth strategies, product roadmapping, and audience monetization tactics. Because our approach is providing far more actionable insights to solve concrete business problems, the industry is responding." Verto Watch, the company's flagship syndicated research service, provides daily data from cross-device rankings to audience demographics, and from deep competitive metrics to detailed day-in-life charts. Verto Watch is accessible 24/7 through an online reporting tool, the Verto Monitor. Customers use the data to measure, validate and quantify the time consumers spend on different kinds of devices, on various apps and web services, and on any platform they use today. Verto Watch covers apps, games, video, websites, music, digital devices, and more. Customers can create trend reports, market share analyses, and competitive benchmarks and they can use these insights to engage more effectively with their target consumers. Verto Watch turns consumer-centric data into market insights for brands, creating a new standard for measurement—no matter the device or service of the present or future. In 2016, Verto also announced new offerings and partnerships:
"Verto Analytics has been a superb data and insights partner for us," said Matt Penfield, VP of Consumer Insights at Zynga. "Their behavioral measurement data supports a variety of our strategic planning initiatives related to player behavior and growth opportunities." Verto continues to attract well-known industry executives to its ranks. The company has hired Jay Imus, former comScore executive, as the vice president of East Coast sales. A measurement industry veteran, Imus has a deep background in mobile, internet, and adtech sectors. During his tenure at comScore, Imus was instrumental in launching new research service initiatives and data deals. In his new role at Verto, Imus will be responsible for developing new business and partnerships on the East Coast. "Verto is gaining market traction because its vision matches the future of audience measurement better than anything else out there," said Imus. "I look forward to being a part of this momentum and seeing Verto customers succeed as a result of better insights." Verto has rolled out its services in many markets outside of the U.S. and has opened offices in London, San Francisco, Singapore and Frankfurt as hubs for business development, marketing, and sales. To learn more about Verto Analytics, visit the website or contact the research team. About Verto Analytics All trademarks contained herein are the property of their respective owners.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/consumer-centric-measurement-company-verto-analytics-reports-300-increase-in-monthly-revenue-and-new-customers-including-microsoft-yahoo-universal-music-zynga-telegraph-300381644.html SOURCE Verto Analytics |