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The Telco pay-TV strategy: three ways to differentiate without content investmentLONDON, Dec. 18, 2016 /PRNewswire/ -- About this report Many telecoms operators are investing heavily in premium content and sports rights, but alternative, content-light approaches with strong take-up and lower investment costs are also emerging. This report identifies best-practice strategies that can work alongside, or instead of, heavy content investment, in order to maximise the impact of telco TV. The report provides guidance on best-practice approaches that telco TV providers may take as they aim to grow market share without making large-scale investments. This report will be relevant and useful for all players in the pay-TV value chain that wish to better understand telco TV market strategy. GEOGRAPHICAL COVERAGE CASE STUDIES- Asia–Pacific (APAC)- Europe- Middle East and North Africa (MENA)- Sky- TalkTalk- Telecom Italia- Telstra- Telus- Verizon- Vodafone KEY QUESTIONS ANSWERED IN THIS REPORT - What options do telecoms operators have for providing innovative or differentiated pay-TV services, ithout needing to commit significant investment in original or exclusive video content? - How can partnerships and devices elevate a pay-TV proposition with no or minimal differentiated content? - How can operators attract new first-time audiences to pay-TV services? - What initiatives have other operators taken? How successful have they been in terms of take-up, customer retention and revenue generation? WHO SHOULD READ THIS REPORT- Pay-TV providers or telecoms operators that are aiming to grow their payTV business, but are not able to rely on significant investment in video content.- OTT players looking to establish partnerships with telecoms operators.- Large, established players in the TV industry that want to understand their more-nimble competition. Download the full report: https://www.reportbuyer.com/product/4097025/ About Reportbuyer For more information: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-telco-pay-tv-strategy-three-ways-to-differentiate-without-content-investment-300380609.html SOURCE ReportBuyer 
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