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VDA Productions Drops Social Media Activation Into the "Heart" of iHeartRadio Jingle Ball 2016BOSTON, Dec. 13, 2016 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments and Corporate Facilities, had a social media activation that garnered some mega star power! iHeartMedia celebrated the holiday season across the nation with its annual "iHeartRadio Jingle Ball Tour Presented by Capital One" with VDA Productions contributing to the back stage activities at the sold out concert at Madison Square Garden, NYC, on Friday, December 9. Recognized as the season's most spectacular music event, the concerts capture the music and holiday spirit of the iHeartRadio app with performances by this year's biggest recording artists such as Justin Bieber, Arianna Grande, DNCE, The Chainsmokers, Fifth Harmony, and Niall Horan to name a few. VDA Productions provided a festive activation back stage that captured the attention of the A-list lineup and kept the artists actively engaged with the fans looking for a behind-the-scenes peek and photos of their favorite performers on Instagram, Twitter, and Facebook. VDA's installations were on full display, serving as photo opportunities that were then shared and promoted by talent such as Fifth Harmony, Diplo, Ellie Goulding, Lukas Graham, Tinashe, and many others! "We were very excited to participate when we were approached about the concept," said Bob Russo, award-winning designer and Director of Creative Services at VDA Productions. "It's all about the experiential marketing approach; allowing for endless creativity and connecting brands with fans in exciting and immersive ways. These social media installations, when used at a live event like iHeartRadio's Jingle Ball, enhance the event by acting as a conversation starter and enabling fans to be part of the dialogue and creating a deeper connection to the brands and the artists." About VDA Productions For more information, please visit www.VDAProductions.com Available Topic Expert: For information on the listed expert, click appropriate link. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/vda-productions-drops-social-media-activation-into-the-heart-of-iheartradio-jingle-ball-2016-300377548.html SOURCE VDA Productions |