| [December 07, 2016] |
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The Denim's in the Details: EVISU Teams up with Artificial Intelligence Platform "Albert" to Amplify Global Sales
Global clothing brand EVISU (www.evisu.com)
is one of the world's first retailers to introduce artificial
intelligence technology to its advertising and marketing efforts. The
luxury denim brand today announced its work with "Albert," the new
AI-driven marketing technology by Adgorithms (LSE: ADGO). Albert is now
executing fully self-driven digital advertising and marketing efforts
for the brand in the United States, United Kingdom, Australia, Canada,
and Singapore. More information about Albert is available at www.adgorithms.com.
Having run its own cross-channel digital marketing campaign in the
United States in late 2015, EVISU found that the cost of its U.S.
efforts was exceeding the sales it generated. The retailer turned to
Albert to determine whether the autonomous platform could execute and
scale these efforts, starting with previously under-performing search
and social channels. In just one month of working together, Albert had
met all of EVISU'S campaign goals, significantly increasing inbound
purchases, decreasing their eCPA, and generating new customer bases
across the United States.
"Running campaigns across channels is not an easy feat for an ecommerce
brand looking to find a very specific and defined customer," said
Brennan See, Online Marketing Executive at EVISU. "Albert learns,
optimizes and delivers results as it goes, delivering performance in
both SEM and social that we had yet to see working with prior technology
solutions."
Working with campaign creative and KPIs provided by EVISU, Albert
autonomously learns as "he" goes, in order to identify new and existing
audiences, determine wo's most and least likely to convert, apply
insights gained from one channel to others, and engage in over 20 other
digital marketing activities necessary to meet the given KPIs, such as:
-
Albert discovers EVISU's high-value audiences and then targets
similar users. When Albert discovered that a high volume of
conversions were coming from returning users, he automatically created
a campaign dedicated to driving the customers back to the site. This
increased direct conversions by 25%, in addition to significantly
boosting delayed conversions (or those which occurred shortly after
initial interaction with one of EVISU's ads).
-
Albert creates micro campaigns for top-performing cities globally.
Upon identifying the top-performing U.S. cities-such as New York, Los
Angeles, Irvine and Pittsburgh-Albert instantaneously began creating
micro -campaigns to increase his focus on and refine his approach to
these specific geographies, while subsequently filtering out
poor-performing regions.
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Albert identifies audience behaviors that result in conversion. For
instance, Albert discovered that users who engaged with "Jackets"
produced a 54% higher ROI than users who engaged with "Jeans."
-
Albert reveals never-before-known high-value audiences. On
Facebook (News - Alert), for example, Albert determined that users with the
occupation, "Engineer," engaged 300% more with Evisu's ads than other
Facebook users.
-
Albert knows what time EVISU customers are most likely to make a
purchase. When Albert discovered that the average purchase value
increased by 125% between 19:00-20:00, he automatically increased
keyword bids during this prolific time period beyond what he bid at
other times throughout the day.
-
Albert targets users in different languages. Knowing that in
the last 30 days, 70% of conversions and revenue originated from users
with Chinese as their browser language, Albert was able to add
relevant terms to EVISU's search campaign.
-
Albert predicts optimal pricing and reallocates budget to the
best-performing channels. Albert predicts keyword pricing and
makes ad-buying decisions based on parameters such as past performance
of certain keywords, how much competitors' are investing in them, who
they're likely to reach, and the probability they'll convert. He also
applies findings across channel and devices.
Since the launch of its initial campaign with EVISU, Albert's work has
resulted in a 500% increase in ROI across search, social, and display
channels.
ABOUT ADGORITHMS
Founded in 2010, Adgorithms (www.adgorithms.com)
is the maker of "Albert", the first-ever autonomous marketing platform.
Albert serves as a highly intelligent and sophisticated member of
brands' marketing teams that autonomously performs many of the manual,
time-consuming tasks that comprise modern digital advertising and
marketing campaigns. Albert also offers proactive, ongoing insights and
recommendations on information he has learned and uncovered along his
journey. Leading brands such as Harley Davidson, EVISU, and Made.com are
leveraging Albert's artificial intelligence capabilities to increase and
accelerate revenue, make more informed investment decisions, and reduce
operational costs - all at a pace and scale not previously possible.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161207005499/en/
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