[December 07, 2016] |
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IronPlanet Produces "eBay to Excavators - Planning for Profit in the Digital Age" -- A Webinar for Heavy Equipment Sellers
IronPlanet:
Who:
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IronPlanet®,
a leading online marketplace for selling and buying used equipment
and other durable assets, today announced an exciting webinar on
Wednesday, December 14, 2016 titled, "eBay
to Excavators - Planning for Profit in the Digital Age."
Join IronPlanet CMO and former eBay (News - Alert) Marketing VP Matt Ackley,
along with IronPlanet VP of Seller Marketing Michelle O'Brien, as
they discuss evolving digital processes for marketing and selling
in the fast-paced digital age.
Designed for sellers of used heavy equipment, machinery, trucks
and other rolling stock, during this intriguing 45-minute webinar,
you'll have the opportunity to:
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Gain insights into the new IronPlanet platforms available when
considering disposition options.
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Listen to ex-eBay Marketing VP Matt Ackley discuss how digital
marketing and data driven analytics is molding the future of
equipment disposition globally.
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Get a first view and understanding of IronPlanet's new Make
Offer format, an extremely flexible fixed price offering with
negotiation or make offer capabilities.
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Have an opportunity to engage with Matt Ackley and Michelle
O'Brien to ask any questions you might have about globalized
digital marketing.
For
additional details and to register for this webinar, click here.
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When:
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Wednesday, December 14 at 10:00 a.m. PST / 1:00 p.m. EST
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More info:
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Chief Marketing Officer & Senior Vice President Matt Ackley leads
IronPlanet's marketing and customer acquisition efforts across all
of its brands. Matt has extensive experience leading marketing and
product development for e-commerce brands such as eBay, Google (News - Alert),
Marin Software and FairMarket. He is an engineer by training and was
an early innovator in online marketplace technology.
At eBay, Matt was Vice President, Advertising and Marketing where
he focused on revenue and demand generation, including strategic
partnerships. In his prior role as Senior Director, Platform
Solutions group, he was responsible for seller tools, eBay's
Developers Program, and private marketplaces. After eBay, he was
Managing Director, Media and Platform Market Development at
Google. At FairMarket, which was acquired by eBay in 2003, he was
instrumental in the growth of its private label marketplace
platform. Early in his career, Matt was a consultant at Andersen
Consulting (now Accenture (News - Alert)).
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About IronPlanet
IronPlanet is a leading online marketplace for selling and buying used
equipment and other durable assets and an innovative participant in the
multi-billion dollar used equipment market. Founded in 1999 to transform
the global used equipment market, IronPlanet has built a database of
more than 1.5 million registered users worldwide. IronPlanet connects
buyers and sellers of used equipment with its exclusive IronClad
Assurance® equipment condition certification and
family of brands, including IronPlanet®, GovPlanet®,
TruckPlanet®, Cat Auction Services, Kruse Energy &
Equipment AuctioneersSM, allEquip® and
Asset Appraisal ServicesSM. IronPlanet is backed by Accel
Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For
more information, visit www.ironplanet.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161207005161/en/
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