Is your brand listening?

Turn real-time media channel insights into communications action plans

TORONTO, Nov. 30, 2016 /CNW/ - Brands are locked in a continuous struggle to be heard above the noise created by other brands, the daily news cycle and trending topics online. While many deduce that making oneself heard is about being louder than everyone else, Cision's Global Content Strategist, James Rubec explains, "Being the loudest doesn't make you the most influential. Audience insights do."

Understanding the trends and conversations happening from a broad scale down to a particular topic or keyword is crucial to getting communications right: it allows brands to create content, engage customers and potential customers as well as secure earned media mentions.

Listening allows us to learn. When brands listen, they uncover actionable insights that will not only inform communications objectives but business outcomes, too.

"A campaign is only as valuable as the insights its messaging is based on," says Rubec.

Here are three things that listening can help your organization to do:

1. Respond: Identify needs from existing audiences and supply relevant information or services
2. Evolve: Use insights to lead change internally and externally
3. Activate: Drive results from real-time data through benchmarking and optimization

How can brands become effective listeners?

CNW examined the power of listening and shared its findings in a new whitepaper, released today called, istening: Turn real-time media channel insights into communications action plans.

The paper shares the fundamentals of any social listening program together with specific examples of what your organization or brand should listen for online and in particular, among its existing audience. Supplemented with real-world examples, this whitepaper details how the Regional Municipality of Wood Buffalo in Northern Alberta and the NHS in England have both benefited from social listening campaigns that save money and achieve communications objectives, but in the case of Fort McMurray, can also save lives. Find out:

1. How brands can listen most effectively
2. How to turn real-time media channel insights into communications action plans
3. How to put a social listening campaign in place
4. How listening helps us learn

Knowing where and when to strike up a valuable conversation will ensure your brand's voice is the one that is heard clearly above the rest.

Download this free whitepaper and get started on building a social listening program for your brand today. 

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

SOURCE CNW Group Ltd.

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