[November 28, 2016]

Los Angeles Clippers Implement Noahlytics Data Service

In preparation for the 2016-2017 season, the Los Angeles Clippers have equipped both of their practice courts with the Noahlytics Data Service (Noahlytics) to assist players in accurately tracking their shots, resulting in improved shooting percentages.

Officially released to the public in May, Noah Basketball's Noahlytics tracks players' shots from anywhere on the basketball court, providing instant feedback on how the player should adapt. Using the latest computer-vision technology and proprietary algorithms, the system tracks important data points such as from where the shot originated, whether or not the shot scored, entry angle, shot depth and left-right position of the ball.

"Finding out exactly why you are missing certain shots is such an advantage," says Doc Rivers, Los Angeles Clippers Head Coach and President of Basketball Operations. "This kind of information is newly available and we plan to fully utilize it to our advantage. The immediate feedback is key to perfecting a player's shot."

Mounted 13 feet above the rim, the Noahlytics sensor captures the position of the ball 30 times per second, analyzes the trajectory and the ball position within the rim, allowing players to pinpoint how to increase thei shooting percentages. Data is shared through its user-friendly, cloud-based platform where it can be filtered by shot length, player name, court placement, makes and misses. This data, in combination with charts that integrate with Noahlytics' unique grading system, provide tangible diagnoses for what a player needs to do to improve his/her shooting.

"The Noahlytics system is a huge technology breakthrough from a shooting standpoint," says LA Clippers Assistant Coach John Welch. "We use it every day and it is making our players better. Practice makes perfect only when you are practicing the right shot. If a player is working on the same shot over and over, but their arc is off, they are going to be running in circles."

"When it comes to player development, the Clippers are a forward-thinking organization, integrating the best technology to help their players reach full potential," says Noah Basketball CEO John Carter.

Noah products were developed to meet the need for a substantive, physics- and neuroscience-based method for players to make more shots. Armed with years of research and data from over three million shots from all levels of basketball, Carter concluded that the makeup of a perfect shot consists of a 45-degree entry angle placed 11 inches past the front of the rim. He also concluded that the consistency of the trajectory was critical to shooting success.

"45 steep and 11 deep is the perfect shot," said Carter. "Those who can repeat the shot more consistently are the best shooters. With this technology, we are able to leverage collected data to pinpoint why a shot scores or misses and what a player needs to do to improve. This type of data has never been available until now."

About Noah Basketball

Noah Basketball is a data-service provider that uses the latest computer-vision technology to provide real-time data and feedback to improve shooting accuracy and consistency for professional, college, high school and amateur basketball teams. Armed with years of research and data from more than three million shots taken by players at all levels of the game, Noah Basketball concluded that the makeup of a perfect basketball shot consists of a 45-degree entry angle placed 11 inches past the front of the rim. Noah Basketball products, which leverage 16 issued patents, provide a substantive, physics- and neuroscience-based method enabling players to make more shots and win more games. For more information, visit www.noahbasketball.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20161128005473/en/

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