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TapInfluence Announces Accelerated Growth in 2016
[November 21, 2016]

TapInfluence Announces Accelerated Growth in 2016


TapInfluence, the authority on influencer marketing, is pleased to announce accelerated growth in 2016 that has lead to a number of positive changes for the company. Through these growth milestones, TapInfluence is establishing industry benchmarks, including:

  • An unprecedented 70 percent YoY growth in paid influencer marketing assignments
  • Over 80 percent growth in influencer marketing campaigns through influencer content estimated to be in the realm of hundreds of thousands

According to eMarketer (News - Alert), it's estimated that 84 percent of marketers will be undertaking an influencer marketing program within the next 12 months. With this, TapInfluence is poised to lead the new influencer economy, fueling growth from its network of Fortune 1,000 brands and top-tier agencies. Recent wins include partnerships with one of the world's largest Hispanic entertainment / media networks, the nation's largest lifestyle media company, one of the largest US based grocery networks, and partnership with multinational agency conglomerate Havas.

"In the past few years, TapInfluence's influencer network has grown 300 percent year of over due to increased interest from brands looking for symbiotic relationships. On the other side, interest in traditional advertising has significantly decreased in the past few years," says Promise Phelon, Chief Executive Officer of TapInfluence. "The brands that have realized the importance of investing dollars into influencer marketing already have a leg up on those who haven't yet discovered it. I expect marketing budgets to continue to make dramatic shifts in the coming years as companies like TapInfluence are able to demonstrate an valuable return on investment."



Accelerated growth for TapInfluence in 2016 has included:

RELOCATION TO DENVER


TapInfluence has recently announced its plan to relocate from its current office space in Boulder, to a larger 8,000 square foot office space in Denver. The move will assist in the future growth of the company by giving it access to top talent in the Denver-area while distinguishing itself as a convenient travel destination for stakeholders. (1514 Curtis St, Denver, CO).

In addition to the new Denver headquarters, TapInfluence is adding to the team in Mountain View, Calif. TapInfluence will pull from the talent-rich Silicon Valley pool to build and maintain a team of data scientists focused on decoding the ever changing landscape of online analytics and tech advancements within the influencer marketing category.

NEW HIRES & PROMOTIONS

Ashish Gupta (News - Alert), has also signed on as the new Chief Financial Officer of TapInfluence. Gupta joins TapInfluence from Silicon Valley company, HotChalk, Inc., where he formerly served as Senior Vice President of Finance & Business Operations.

In addition to a new CFO, TapInfluence has promoted several of its key employees to help support its infrastructure and expansion. Joseph Cole was promoted to Vice President of Growth Marketing while Rachel Cihlar has been promoted to Director of Influencer Marketing Strategy. Bee Stuhlmiller has been promoted to Sr. Account Executive.

ACCOLADES

TapInfluence has added to its list of recognitions in 2016 as a finalist for a WOMMY Award in the technology implementation category. CEO Promise Phelon is also a Stevie Award finalist for Female Entrepreneur of the Year in the Business Products of 11 to 2,500 Employees category.

About TapInfluence

TapInfluence's complete SaaS (News - Alert) platform, coupled with an engaged influencer marketplace and strategic services, is the leading solution facilitating real conversations between consumers and brands. The company enables Fortune 1000 brands to tap into the power of digital influencers and their authentic, trusted voices. With its influencer marketing automation platform, TapInfluence customers increase market share and amplify revenue growth through scalable reach and optimized engagement to achieve unprecedented ROI. In a recent independent study, TapInfluence proved that influencer marketing drives 11x the return on investment annually versus any other form of digital media.

TapInfluence's Fortune 1000 customers include Kraft, Horizon Organic, Silk, and P&G, as well as top agencies such as Golin, RhythmOne and AMP. TapInfluence is privately held, with headquarters in Boulder, Colo. and Mountain View, Calif. The company is backed by leading venture capital firms Noro-Moseley Partners, Grotech Ventures, Access Venture Partners and Knollwood Investment Advisory. For more information, visit www.tapinfluence.com or follow @TapInfluence on Twitter (News - Alert).


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