[November 17, 2016] |
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Origami Logic Redefines Marketing Measurement With Marketing Graph™ Advances
Origami
Logic today announced the general availability of the Fall 2016
release of its Marketing Signal Measurement Platform. Thousands of
marketers and the world's largest advertisers depend on Origami to be
more agile and meet increasingly rigorous campaign measurement and
transparency demands. The latest enhancements to the platform and the
foundational Marketing Graph provide category-leading capabilities to
collect, refine and normalize marketing performance data across
channels, brands and regions, allowing marketers to support thousands of
data sources and to make campaign decisions in real-time.
"Modern marketers face an unprecedented volume and velocity of campaign
engagement data. The most sophisticated brand marketers around the globe
depend on our platform for up-to-the-minute campaign performance
insights across all of their marketing activation channels," said Opher
Kahane, CEO and co-founder of Origami Logic. "The Marketing Graph is
a unique capability to help marketers bring clarity and understanding to
billions of real-time performance metrics every day so they can make
timely decisions that drive business value."
The Fall 2016 release of the Marketing Signal Measurement Platform
includes:
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Important advances to the platform's underlying Marketing Graph,
which defines the dynamic and multidimensional relationships native to
marketing data. The Marketing Graph supports elements from any
data source (social, display, search, mobile, web, CRM, email,
offline, etc.), and now also includes support for proprietary,
user-defined data sources such as transaction databases. In addition,
the Marketing Graph now supports user-enhanced attributes of data
sources, such as the addition of sentiment analysis for social
listening.
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An open architecture with limitless extensibility to help marketers
meet the unique measurement needs of their business. Marketers can
now easily import data using the new OpenConnect utility for non-API
sorces like .csv files. In addition, data collected, harmonized and
calculated by the platform can now be quickly exported to a data lake
for different functional areas within the organization via the
OpenExport utility.
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Additional Unified Data Engine features to ensure data
accuracy, consistency and completeness. The Unified Data Engine
collects, refines, validates and cleans data and then organizes,
segments and tags data in the most meaningful way for a marketer's
organization. The latest release of the platform now supports Origami
Metrics. These are calculated metrics that use multiple data points
from a single service. Examples of Origami Metrics include Facebook
Post Spend, Twitter (News - Alert) Tweet Paid Metrics and AdWords Eligible
Impressions. In addition, a host of new and enhanced API-based data
collectors are supported. All Origami connectors are authorized using
OAuth tokens.
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Significant performance enhancements to speed marketing signal
processing, improve user responsiveness and monitor data quality. In
a live deployment at one of the world's largest CPG companies, the
Origami platform processes over seventy million marketing signals from
over seven thousand different data sources across a variety of
channels every day, with data being accessed by thousands of users
through customized dashboards. In addition, the latest release of the
Origami platform now automatically detects anomalies found in incoming
data -- usually a result of service providers restating metrics -- and
warns users of possible discrepancies.
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The launch of InsightStudio, an intuitive, visual interface that
allows marketers to monitor and analyze the performance of their
marketing campaigns. Marketers can now define custom metrics,
create stunning dashboards from a collection of templates, filter
dashboards based on each user's needs, and easily search all marketing
activities and see their quantitative results alongside their
creatives.
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Extensive administration capabilities to help global advertisers
control user access, check change history and standardize metrics. Marketers
can now define groups of users with specific access rights, access log
reports with a complete change history for any metric, and generate
detailed reports of all metrics used by the organization.
For more details on the latest version of the Marketing Signal
Measurement Platform, please visit our
related blog post.
About Origami Logic
Origami Logic is a marketing analytics company that helps teams master
marketing performance by letting them see what's working and what's not
- in a way that makes sense to them - so they can optimize their
efforts. Thousands of marketers and global brands, including P&G, HP,
Intel (News - Alert), JCPenney and Omni Hotels, trust Origami Logic to help them unify
and refine their vast array of marketing data, across every channel and
platform, so they can search and organize it in real time to get a
better understanding of their marketing efforts and improve their
overall impact. Origami Logic is funded by top-tier investors Accel
Partners, DAG Ventures, Icon Ventures, Lightspeed Venture Partners and
Next World Capital. Please visit www.origamilogic.com
and follow us on Twitter @OrigamiLogic.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161117005391/en/
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