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Granada Hires Work-from-Home Entrepreneur Felix Serrano as CEOGranada Corporation, a pioneer in work-from-home customer support solutions, announced today that it has hired virtual customer support entrepreneur Felix A. Serrano as chief executive officer. Serrano is one of the industry's recognized experts in the home-based customer support delivery model. Prior to Granada, Serrano held senior leadership roles with Sitel Work@Home Solutions, Vertex (News - Alert) Business Services, Alpine Access and Teletech. At Sitel, a $1.5B revenue business process outsourcer, Serrano designed, implemented, operated & led the global expansion of what is largely regarded as one of the fastest growing Work@Home solutions in the industry. As a member of Sitel's Extended Executive Leadership Team, he also held key responsibilities for strategic, global transformational initiatives. "I am honored to be joining the Granada family and I could not be more excited aout the team I am working with. Granada is on the leading edge of the virtual agent customer experience continuum and changing the game at an amazing pace," commented Serrano. "I am confident that we can leverage the work@home delivery model to bring even more innovative solutions to our clients." "I have known Felix for many years and the opportunity finally arose for us to work together," said Kit Cooper, Granada's founder and chairman. "Where do I start… Felix is an amazing operator who knows better than anyone how to engineer built-to-suit solutions for clients that are both entrepreneurial and institutional grade. He has the experience and demeanor to sit down with any executive and discuss ways they can leverage a distributed model to drive flexibility and performance across their overall enterprise. He is also a fine human being and leader." About Granada Corporation Granada offers customer support services to companies that require institutional-grade solutions yet demand a delivery model that is built-to-suit to their needs. We customize our deployment model for each client, a key success factor for our customer experience, acquisition and retention performance edge. Granada can handle specific customer support functions for clients or we can manage the entire customer lifecycle on behalf of our clients. View source version on businesswire.com: http://www.businesswire.com/news/home/20161101006900/en/ |
