[October 27, 2016]

Netsertive Honored as a 2016 Local Visionary Award Winner

Netsertive, a digital marketing intelligence technology company that enables brands and their local channel partners with turnkey, co-op compliant digital marketing capabilities, today announced that it has been named the winner for Best Multichannel Local Campaign in Street Fight's second annual Local Visionary Awards. The awards, which received nearly 200 submissions, recognize companies who are moving the local marketing technology industry forward with innovations and measurable success.

Netsertive was recognized for a case study of its platform in action for brand client Serta, the largest mattress brand in the U.S. During its Labor Day promotion, Serta increased its local sales through scaled marketing execution paired with streamlined co-op compliant content. With Netsertive's platform, Serta armed multiple buying groups with promotion-specific search, display and retargeting campaigns, which were automatically deployed through hundreds of local retail locations. Netsertive's technology optimized the campaigns in real-time to deliver measurable results and centralized control for the brand.

"We are honored to be named a Local Visionary Award Winner by Street Fight and to be recognized for our platform implementation with Serta, a longstanding Netsertive client," said Brendan Morrissey, CEO and co-founder of Netsertive. "Given that the brand-to-local marketing space is still highly fragmented and difficult to navigate, thousands of brands and local retailers remain disconnected when it comes to their local marketing efforts. Serta is a prime example of a company that has overcome these challenges and taken the lead in its industry by empowering its local retailers with the technology needed to win more local customers."

The second annual Local Visionary Awards received nearly 200 highly competitive entries across 13 categories. Winners were named at the 6th annual Street Fight Summit on October 25th in New York City, where leaders in local marketing technology gathered to learn and network.

"The winning companies in this year's Local Visionary Awards are leading the industry in best-in-class products and innovation. One goal of the Local Visionary Awards is to highlight companies and initiatives that may become models for the industry, and this year's winners should be studied by other companies who hope to succeed in local marketing tech," said Laura Rich, CEO of Street Fight.

For more information on the Local Visionary Awards, visit: http://streetfightmag.com/local-visionary-awards-2016/.

To learn about Netsertive's innovative brand-to-local work with Serta, watch a video case study here. For more information regarding Netsertive's digital marketing intelligence solutions, please visit: http://www.netsertive.com/.

Morrissey will also be presenting on this topic, including how to leverage technology to unlock national brand dollars for local marketing, at Borrell's upcoming LOAC West Conference in San Francisco on November 2, 2016 at 9:45am PDT.

About Street Fight

Street Fight is an integrated media company focused on the business of hyperlocal marketing, commerce and technology. Street Fight produces a newsletter for over 9,000 daily readers, publishes commentary, original research, case studies, and how-to articles on their website, and hosts a series of live annual events to help the hyperlocal ecosystem achieve sustainable business models. To learn more, visit http://streetfightmag.com/.

About Netsertive

Netsertive's digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company's two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by Netsertive's proprietary learning engine, which combines the company's deep industry experience with the collective intelligence of its extensive network of automotive, IT technology, major appliance, furniture, consumer electronics and healthcare clients to deliver unprecedented campaign speed, performance and value. An award-winning marketing technology company and Google (News - Alert) Premier Partner, Netsertive drives local marketing success from campaign enablement through scaled, local execution. Additionally, Netsertive helps brands automate their co-op marketing to ensure localized brand compliance, seamless campaign execution and reimbursement tracking for local partners.

Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named in 2016 for the fourth consecutive year to Inc. Magazine's 5000 fastest-growing private companies, ranked 128 on Deloitte's Technology Fast 500™, named for the fourth time to the 2016 Triangle Business Journal's list of Fast 50 companies, named for the fourth time in the 2016 Triangle Business Journal's Best Places to Work awards, named the 2014 Software Company of the Year by the North Carolina Technology Association, named a gold winner by the Golden Bridge Awards and named a silver winner by the Stevie American Business Awards. Additional information about Netsertive is available at www.netsertive.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20161027006352/en/

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