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Be Afraid, Be Very Afraid: New Findings From Finn Partners Identify What Scares I.T. Decision MakersNEW YORK, Oct. 25, 2016 /PRNewswire/ -- Technology is changing at a scary pace. But, what really haunts information technology (I.T.) decision makers as they sit in front of their computer screens late at night? What new innovations will rise up to take over the underworld? What technologies do they envision meeting their swift demise? Finn Partners' Technology Practice gazed into the bubbling cauldron to survey 511 U.S. I.T. decision makers to find out the terrifying (and not so terrifying) truth to these and other supernatural mysteries of the I.T. world. "The challenges that I.T. decision makers face each day are truly daunting," stated Sabrina Horn, managing partner and technology practice lead at Finn Partners. "From aging technology infrastructures to cybersecurity threats to the need to keep up with the latest innovations, it's no wonder we received a lot of scary, uncertain opinions about what lies ahead. But, these findings also highlight the need for technology providers to better communicate the business outcomes they deliver making it a little less uncertain for everyone." Some Tech Will Rest-in-Peace
The findings also point to some unique differences by age and gender that could provide insight into how technology providers should market their solutions. For example, women appear to be more open to pending changes with 63% stating that least one of these technologies will be gone in two years compared to 55% of their male counterparts. Younger audiences are also more interested in the progression of technology with 36% of those under the age of 35 stating desktops will soon be six feet under compared to only 26% of those 55 and over. Terrifying Challenges Lie Ahead
These findings point to the ongoingcritical business need for enterprises to invest in cybersecurity solutions that address the external and internal threats that plague I.T. infrastructures, especially with the profound increase in the number of devices and sensors that have access to the Internet. Interestingly, women expressed less of a concern over ransomware and inside threats than men with a variance of nearly 10%, while age was a factor in decisions around information/data breaches with those 55 and older citing this more often (35%) compared to their under 35 counterparts (24%). Shackles of I.T. Decision Makers
Not All Doom and Gloom
The results suggest that while the cloud continues to gain ground as a technology that provides more and more value to enterprises, the services that the cloud helps enable, such as applications requiring intensive processing power and access to large amounts of data, are also offering greater value for enterprises. The need is greatest among larger enterprises as nearly one-third (32%) of respondents from companies with more than 500 employees state that big data will become extremely valuable to their organization compared with 17% of those from smaller companies. The increased interest in 3D printing may also point to a boon for real-time, 3D-printed Halloween costumes next year, but regardless of whether that occurs, the findings reinforce that the tremendous move to the cloud continues, and the use of data as a competitive differentiator is more important than ever. Enterprises will need assurances that their cloud-based data is secure and easily accessible to their employees and broader supply chains. "As I.T. decision makers continue to face challenges that keep them up at night, these findings help demonstrate the need for continual vigilance in finding ways to look for better I.T. solutions that protect enterprise from outside predators and ever-present zombies," continued Horn. About #FPTech About Finn Partners, Inc. Since inception four years ago, Finn Partners has received six agency awards that are indicators of client and cultural leadership: "Best Midsize Agency" in 2015, "Best Agency to Work For" in 2013 and "Best New Agency" in 2012 from the Holmes Report and "Midsize PR Firm of the Year" in 2015 and "Top Places to Work in PR" in 2013 from PR News. Headquartered in New York City, the company has approximately 500 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, Ore., San Francisco and Washington D.C., and offers international capabilities through its own global network and PROI Worldwide. Find us at www.finnpartners.com and follow us on Twitter @finnpartners. About the Survey Media Contact: Renee Martin, 1-646-307-6334, [email protected] Photo - http://photos.prnewswire.com/prnh/20161024/431894-INFO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/be-afraid-be-very-afraid-new-findings-from-finn-partners-identify-what-scares-it-decision-makers-300350473.html SOURCE Finn Partners |