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Technology-Driven Millennials Remain Narcissistic as They AgeNEW YORK, Oct. 20, 2016 /PRNewswire/ -- SYZYGY, a full service-digital agency, partially owned by WPP, today released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching for a solution to break through and meet Millennial expectations and experiences, which are defined by digital connectivity. EgoTech "Based on the psychology of narcissism, we identified seven specific EgoTech opportunities for connecting with Millennials through adulthood," said Dr. Paul Marsden, author of the study and social psychologist and digital strategist at SYZYGY. "The insight that Millennials retain their trademark trait of elevated narcissism into adulthood presents marketers with a clear opportunity; but EgoTech is not just for millennials. As a nation, we are al becoming more narcissistic as the cult of the self exerts itself digitally. Against a backdrop of personal digital technology, celebrity culture, easy credit and new parenting styles, EgoTech will have universal and compelling appeal." Findings
Pete Krainik, president and founder of The CMO Club concluded, "Chief Marketing Officers who gain a deep understanding of the characteristics of elevated narcissism, and have an appreciation for the expanding purchasing power of Millennials, can guide their teams to create more effective digital marketing strategies and consumer experiences." SYZYGY, A FULL-SERVICE DIGITAL AGENCY For 20 years, our purpose has been simple: The greatest happiness for the greatest number. That unbeatable feeling when digital simply works—the perfect alignment of technology, design, and media. In astronomy, this alignment is called a SYZYGY—3 celestial bodies in harmony. A full-service digital agency, SYZYGY makes brands deeply relevant online—and keeps them there. Nimble and creative, we bring innovative revenue-sharing models, eye-stopping content, and state-of-the-art technology to brands seeking scalable increases in digital performance and brand loyalty. Partially owned by WPP, we have the heart of an independent and the muscle of a global group. Our team of 550 people work with global and regional clients from offices in world centers including New York, Berlin, London, and Warsaw. Clients include Avis Budget Group, Kettle Chips, Madza, and Paypal. Photo - http://photos.prnewswire.com/prnh/20161019/430608 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/technology-driven-millennials-remain-narcissistic-as-they-age-300348086.html SOURCE SYZYGY |