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SteelHouse Rolls Out Annual Holiday Guide for Marketers to Develop Sharper, More Effective Ad CampaignsLOS ANGELES, Oct. 17, 2016 /PRNewswire/ -- This holiday shopping season, marketers should anticipate more consumers buying their gifts on mobile—and perhaps at the last minute—as they take advantage of later delivery dates offered by retailers, according to SteelHouse's annual Holiday Marketing Guide. In its fifth year, the guide was created to help marketers sort through digital-related shopping nuances and develop more effective holiday advertising campaigns. It features holiday trend data based on shopping habits from 2015, and includes perspective on what digital marketing strategies will work best this year. Patrizio Spagnoletto, CMO at SteelHouse, says digital's impact on the overall marketing funnel has significantly changed the traditional holiday retail landscape. "Mobile is growing rapidly," he shares. "Consumers are searching for last-minute deals, and they're waiting longer to begin their holiday shopping with retailers that accommodate later delivery. These are important shifts that require marketers to be more strategic and thoughtful about how and when they reach the critical in-market buyer." The SteelHouse team has pulled out their top three holiday trends and recommendations that marketers should understand as they ready their seasonal ad campaigns. These unique insights, among others in the Holiday Marketing Guide, were gathered from holiday 2015 data that included impressions, clicks and purchass from SteelHouse brand clients across ecommerce, as well as aggregated third-party data.
To view all the trends and best practices SteelHouse gathered in the 2016 Holiday Guide in its entirety, click here. About SteelHouse Sean Shortell Logo - http://photos.prnewswire.com/prnh/20160909/406141LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/steelhouse-rolls-out-annual-holiday-guide-for-marketers-to-develop-sharper-more-effective-ad-campaigns-300345403.html SOURCE SteelHouse |