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Nearly Half of Holiday Shoppers Hitting Stores Before November 1AUSTIN, Texas, Oct. 11, 2016 /PRNewswire/ -- RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), released a new study today, titled "Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends." This study explores the shopping habits of consumers during the holiday season, including five trends for retailers to keep an eye on in 2016. The full report includes a combination of RetailMeNot's internal data based on millions of consumer actions and tens of thousands of retailers' promotions, in addition to two consumer surveys conducted by Google Consumer Surveys and Kelton Global for RetailMeNot. Download the full study at www.retailmenot.com/holidayinsights2016 Holiday Shoppers Start Early and More Are Searching for Deals "It's important for retailers to ensure they enter consumers' consideration set early in the season," said Marissa Tarleton, chief marketing officer of North America for RetailMeNot, Inc. "Having the right promotional mix is key for reaching these shoppers." Mobile Drives Shoppers In-Store "We continue to see mobile content drive more sales and foot traffic for brick-and-mortar stores," says Tarleton. "Retailers have a big opportunity to acquire new customers this holidy season via their mobile marketing efforts." More Deals Bring More Joy This Season Women prefer free shipping options more than men (35% vs. 26%), while males tend to lean more toward specific product deals than females (21% vs. 14%). Overall, though, free shipping leads the pack with 31% of the general population citing that they are likely to spend more money with a brand or retailer who offers to pick up those costs, followed by a percent off the total purchase (28%) and specific product deals (17%), which round out the top three preferred savings methods. Shoppers will be seeking deals in these categories:
While consumers plan to hit the shops more this season, they also plan on dining out more frequently for a post-shopping nosh. Nearly half of shoppers (45%) say they dine out most often during the holiday season, and 66% of them are more likely to look for restaurant savings before they chow down. For information on these findings and more, download the full report at www.retailmenot.com/holidayinsights2016 About the Surveys Additionally, two surveys from RetailMeNot, Inc. gathered consumer sentiment and shopping preferences for the 2016 holiday shopping season: a Google Consumer Survey and a RetailMeNot, Inc. survey conducted by Kelton Global. The Google Consumer Survey was conducted between August 5 and 9, 2016, in which 1,015 U.S. consumers aged 18 and over were surveyed regarding their holiday spending and preferences. The RetailMeNot, Inc. August 2016 Survey was conducted by Kelton Global between August 23 and 26, 2016, among 1,037 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. About RetailMeNot, Inc. Media Contact Logo - http://photos.prnewswire.com/prnh/20130626/DA38415LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/nearly-half-of-holiday-shoppers-hitting-stores-before-november-1-300342335.html SOURCE RetailMeNot, Inc. |