TMCnet News
New Brainshark Integration Engine Connects All Applications in Organizations' Sales Technology StacksWALTHAM, Mass., Oct. 4, 2016 /PRNewswire/ -- Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced it has launched the Brainshark Integration Engine, enabling organizations to connect all the content, data and applications in their sales enablement ecosystems. Reducing costs and complexities associated with getting integrations up and running, the Brainshark Integration Engine drives better performance by sharing real-time data and content across multiple systems for sales training, coaching and buyer engagement. "Sales enablement leaders often find themselves grappling with content and data that are isolated in disparate systems," said Heather Cole, service director for sales enablement strategies at research and advisory firm SiriusDecisions. "Not only does this situation exacerbate the challenge of making internal and external sales content findable for the reps, it often limits the ability of those who create and manage content to track more than just hits or downloads. Better alignment of content to buying and selling cycles and consolidation of access and tracking are a critical first step. Only then can organizations start associating assets to outcomes and get actionable insight into what's helping or hurting sales performance." The Brainshark Integration Engine helps sales enablement professionals and supporting groups use their existing applications and workflows, while leveraging Brainshark to improve sales content creation and management, sales training and coaching, and buyer engagement. Data and analytics from Brainshark help companies "connect the dots" – providing real-time insights into how reps' knowledge and the sales content they use and share across systems impact sales results. Brainshark Integration Engine: Systems Supported The Brainshark Integration Engine makes it easy to integrate Brainshark with systems including:
Brainshark can integrate with a wide variety of enterprise systems including: Marketo, Eloqua, Kapost, SharePoint, Box, Dropbox, Salesforce, Microsoft Dynamics, HubSpot, Oracle, Blackboard, Docebo, Tableau, SAP, Birst and others. The Integration Engine's standards-based Integration Platform as a Service (IPaaS) infrastructure is easier to implement than connecting through APIs, which can be time- and resource-intensive, and don't always carry over content attributes and metadata. "With a variety of sales applications that aren't 'talking to each other,' it's difficult for organizations to maximize value and ROI," said Brainshark CEO Greg Flynn. "The Brainshark Integration Engine helps organizations connect sales, marketing and learning systems with ease, providing a secure, scalable and customizable solution requiring no manual intervention. Sales teams benefit from having access to content and data that drive performance gains." Visit www.brainshark.com/solutions/integrations for more information about the Brainshark Integration Engine. About Brainshark, Inc.
Logo - http://photos.prnewswire.com/prnh/20120402/NE79983LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-brainshark-integration-engine-connects-all-applications-in-organizations-sales-technology-stacks-300338788.html SOURCE Brainshark, Inc. |