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PowerReviews Finds that 88 Percent of Consumers Seek Visual Content Prior to PurchasePowerReviews (News - Alert), a leading provider of ratings, reviews and question-and-answer technology to more than 1,000 global brands and retailers, today released a new whitepaper titled "Snapshot for ecommerce: The role of visual content in earning consumer trust and influencing purchase behavior," which details the rise and influence of user-generated photos and videos. Within the PowerReviews network reviews submitted with images have increased 70 percent year over year, and the ratio of images to reviews has increased 90 percent year over year. "Visual content, including photos and videos, has become an expected part of the path to purchase and plays a big role in building trust and influencing customer behavior. There is no question that visual content is changing the way consumers research, browse and make purchases," said Matt Moog, chief executive officer, PowerReviews. "By better understanding how consumers want to interact with visual content while shopping, retailers and brands can develop strategies and tactics to better attract and convert shoppers by leveraing photos and videos." PowerReviews conducted a survey of more than 1,000 American consumers. Key findings include:
As consumers share more photos and videos than ever before, visual content is becoming an expected part of the path to purchase. Retailers and brands must seek innovative ways to collect and display more user-generated images and videos in order to capture shopper interest and increase purchase likelihood. To read the full whitepaper please visit, powerreviews.com/visual. About PowerReviews PowerReviews works with more than 1,000 global brands and retailers to increase conversion and improve products and the customer experience with ratings and reviews and Q&A software. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales up to 17 percent. The PowerReviews Syndication Network reaches 1,200 retailers and more than 700 million in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20160926005170/en/ |