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IRI CEO Andrew Appel to Join Panel Discussing Audience Measurement at Advertising Week 2016
[September 26, 2016]

IRI CEO Andrew Appel to Join Panel Discussing Audience Measurement at Advertising Week 2016


IRI:





WHO:

 

Andrew Appel, President and CEO, IRI®

 

WHAT:

IRI President and CEO Andrew Appel will be part of the Advertising Week New York "Measuring Up" panel discussion highlighting the new era of measuring the effectiveness of advertising spend in today's data-driven world. The panel also includes executives from Facebook (News - Alert), Nielsen, Simmons Research and TiVo.

 

WHY:

The wealth of technology available today has led to an abundance of audience and consumer data to enhance marketer targeting. Marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign, but with new opportunities also come new challenges. Panel attendees will hear from leaders in audience measurement as they share the prospects and drawbacks of today's data ecosystem.
 

WHEN:

Wednesday, Sept. 28, 2016; 9 a.m. EDT
 

WHERE:

Measuring Up Panel

ADARA Stage at Times Center Hall

242 West 41st St.

New York, NY 10036

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events-a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation-is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.


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