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Deep Root Analytics Teams Up With D2 Media Sales to Offer 26 Proprietary Political & Advocacy Audience Segments to Target TV Ads to Dish & DirecTV HouseholdsARLINGTON, Va., Sept. 19, 2016 /PRNewswire/ -- Deep Root Analytics, a leading media analytics company that creates multi-sourced media data platforms for television audience targeting and ad monitoring, announced today that it has teamed up with D2 Media Sales to enable political & advocacy advertisers to target households using proprietary audience segments. Deep Root Analytics has created 26 proprietary segments of voters based on partisan or issue affinity and has pre-matched these segments to D2's advertising platform, providing addressable TV advertising to nearly 22 million DIRECTV and DISH satellite households. "Today's political and advocacy advertisers want the effectiveness and efficiency that comes with targeting very specific audiences with TV advertising," noted Deep Root Analytics CEO Brent McGoldrick. "At Deep Root Analytics, we are focused on 'bringing big data to big media.' So, we are thrilled to work with D2 Media Sales and access their best-in-class addressable TV platform to enable our clients to communicate with nearly 22 million DIRECTV & DISH customers." "We're excited to bring addressable TV targeting capabilities to Deep Root Analytics clients," said Mark Failla, Director of Political Ad Sales at D2 Media Sales. "Our targeting technology can serve campaign messages to the most data-qualified voter households, as defined by the advertiser, each time, instead of leaving it to chance." The proprietary segments created by Deep Root Analytics and made available for addressable advertising via D2 Media Sales include:
The segments created by Deep Root Analytics do not utilize customer data provided by DIRECTV & DISH. The Deep Root Difference About D2 Media Sales To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/deep-root-analytics-teams-up-with-d2-media-sales-to-offer-26-proprietary-political--advocacy-audience-segments-to-target-tv-ads-to-dish--directv-households-300330085.html SOURCE Deep Root Analytics |