IRYStec Closes Series-A Financing Round

MONTREAL, Sept. 19, 2016 /CNW Telbec/ - IRYStec Software Inc., a leader in perceptual display processing technology, announced today that it has successfully closed Series-A financing with investments from BDC Capital, Tandemlaunch and angel investors including the Purple Angels. Financing at this time will help support marketing and sales activities including, pursuing mobile device OEM customers to licence IRYStec's first Perceptual Display Platform (PDP) product. 

"We are excited about the huge multi-market potential of IRYStec's innovative technology. Their Perceptual Display Platform technology is a game changer with solid benefits for consumers in terms of improved viewing experiences on all displays in many applications," said Larry Lam, Partner BDC Capital Venture Fund. "Our investment aims to bring IRYStec's first customers to production this year with its first software product release."

IRYStec's PDP technology viewing experience of all displays by instantly matching both the colour and contrast of the content to the ambient environment of the viewer. The platform will also personalize the viewing experience, making content more compelling, by adapting to each viewer's unique vision, including adjusting the colour and contrast of content for age.

"IRYStec's technology brings significant benefits to device OEMs and consumers by reducing harmful eye strain by reducing disply brightness and power by as much as 75%, while increasing average device battery life. Consumers will be able to watch movies on mobile phones or tablets for twice as long while reducing eye strain and the negative health effects of long-term viewing," stated Simon Morris, CEO of IRYStec.

In early June, IRYStec was also a winner at the Silicon Valley Forum's World Cup Tech Challenge held at Microsoft's Silicon Valley campus. Selected by a panel of venture capital judges, IRYStec was named an overall winner and winner in the Virtual Reality/Augmented Reality Category. More than 150 companies from around the world applied to present at the World Cup Tech Challenge; the 25 finalists were from countries such as USA, Japan, Korea, New Zealand, South Africa, France, and Canada. 

Learn more about this significant award; http://www.siliconvalleyforum.com/article/announcing-the-winners-of-world-cup-tech-challenge-2016-

About IRYStec Software Inc.

Founded in 2015, IRYStec Software Inc. is a leading innovator, at the forefront of perceptual display processing technology. Providing Perceptual Display Platform (PDP) embedded software solutions, IRYStec enables consumer device and automotive OEMs to optimize their display device viewing experience and performance. For the first time, IRYStec customers are able to render content on their displays to best match how their viewers' eyes actually see images. Based on understanding the science of the human eye, proprietary image processing algorithms and physiological models, IRYStec replicates and emulates how the human eye sees. Adapting to viewer attributes (age, gender, ethnicity, colour and contrast perception) dramatically improves readability across all ambient light conditions, while reducing eyestrain and reducing power consumption. PDP technology significantly improves the viewing experience on all displays from smart phones to Virtual Reality (VR) headsets to automotive displays. 

Based in Montreal, Canada, IRYStec was a winner of the 2016 Silicon Valley Forum's World Cup Tech Challenge. For more information, contact [email protected], visit www.irystec.com.

SOURCE IRYStec Software Inc.

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