Parent Entrepreneurs Create DijiWise App To Promote Digital Responsibility, Give Parents New Way To Start Conversations With Tweens And Teens

DETROIT, Sept. 7, 2016 /PRNewswire/ -- Social media is a mainstay in the life of many 5^th grade to high school-age kids, and with that comes the importance of understanding digital responsibility. That's why a group of parents with technology, digital and media backgrounds have created DijiWise, an easy-to-use mobile app that keeps parents connected with their kids' social media activity in real-time to inspire conversations about the moments they share online.

While most parents want to be aware of their child's online world, 40 percent don't check their child's social media, and 1/3 know the password to at least one of their child's social accounts (PEW Research). With social media usage starting as young as pre-teen years, the importance of education about digital responsibility is critical, no matter the age.

"DijiWise is a company with a cause. Digital parenting and helping our kids understand the benefits and challenges of online behavior and social media is a new responsibility parents have," states the founding team at DijiWise. "Conversations can become a lst art with busy schedules and technology. Our goal in creating this app is to remove the complexity for parents and encourage conversations."

DijiWise is available for download for iOS and Android. It features a low-cost subscription via In-App purchase for $4.99 per month - peace of mind and parental engagement for the cost of a cup of coffee.

App features:

• Dashboard view with real-time updates on social media activity that helps parents interpret actions or inactions, stay familiar with kids' peer groups, and save time by eliminating the need to hop website to website
• Ability to monitor up to 4 profiles across Facebook, Twitter and Instagram, with more to come
• Save feature that enables parents to save an activity as a prompt to discuss later
• Ability to personalize notification settings and activity you'd like to receive notifications for
• Tips and trends on digital parenting, social media and teens

The company is led by women who have spent their careers in media and technology, including Stacy Kania, Director of Platform & Product Development, and Cindy Kerber Spellman, the company's VP of Strategy & Community Development. Both moms whose intersecting career and parenting experiences have heightened their awareness of the importance of digital responsibility as their children grow.

"What digital responsibility and social media usage mean family to family may be different, and that's ok. If we can empower parents and teens to be comfortable with the subject and become more aware of our digital footprints, then we're making huge strides in responsibly enjoying the great things social media makes possible," noted Kerber Spellman.

A DijiWise Community

Beyond the app, through outreach and partnerships, DijiWise is committed to encouraging a community of DijiWise families who practice online responsibility. The Parent Central section on the DijiWise website gives parents access to content about digital parenting, tech and digital trends among teens, online safety and more. Parents can also share and read DijiWise Moments.

ABOUT DIJIWISE

DijiWise is an app with a cause. Made for parents, by parents, we've created a new way for parents to stay connected to their children and encourage digital responsibility. By providing a real-time view of a child's social media activity in one simple place, we make it easier to have conversations about the moments kids share. DijiWise is a women-led startup proud to call Detroit and St. Louis home.

Photo - http://photos.prnewswire.com/prnh/20160907/404941

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SOURCE DijiWise

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