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Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead ManagementSAN FRANCISCO and SUNNYVALE, Calif., Sept. 7, 2016 /PRNewswire/ -- Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. Available immediately to customers of both companies, this pairing gives B2B marketers an unprecedented ability to increase conversion rates for demand generation and account-based marketing (ABM). Inbound lead-to-account matching is crucial for B2B marketing—especially for ABM. But routing leads for prompt follow-up is a major challenge. CRM and marketing automation treat leads as independent entities. Marketing automation platforms don't match leads to existing accounts. The combination of Leadspace and LeanData solves these problems automatically. Leads are enriched in real time with accurate data, matched to the right accounts and routed for immediate engagement. "LeanData and Leadspace together is a game-changer," said LeanData Vice President of Product Hendrick Lee. "Leads are automatically routed in real-time to the best sales rep or account team with high-quality B2B lead and company data. This ensures the maximum value of every lead is realized, increasing sales velocity while minimizing wasted time and dollars." "Our partnership gives marketers critical data and insight, with no additional burden on lead-generation teams," said Leadspace Vice President of Product Travis Kaufman. "The payoff is quick, effective ABM engagement and higher conversion." About Leadspace About LeanData, Inc.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/leadspace-and-leandata-partner-to-drive-abm-with-unparalleled-combination-of-predictive-analytics-and-lead-management-300323598.html SOURCE Leadspace |