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Global Cloud-based Value-added Services Market 2016-2020 - Increasing Adoption of Mobile Broadband / Low Quality of Wireless Networks / Increasing Adoption of IM MVAS Applications - Research and MarketsDUBLIN, September 6, 2016 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Cloud-based Value-added Services Market 2016-2020" report to their offering. The global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020. Global Cloud-Based Value-Added Services (VAS) Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking. According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements. Some MVAS offer huge benefits and are convenient to use. For instance, the location-enabled VAS are being used to search locations, find directions to a particular destination, and offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of users. For instance, in Further, the report states that one of the challenges for the market will be high bargaining power of communication service providers. In both developed and developing economies, communication service providers have a high bargaining power compared to other stakeholders present in the MVAS value chain. For instance, in China and India, communication service providers have a 60%-80% share of revenue generated by the use of MVAS. The MVAS developers obtain only 10%-25% revenue share in the above two countries. Hence, most of the small and medium-sized MVAS developers are paid less for their R&D activities, which hampers their product and services portfolio. In addition, though some MVAS developers are partnering with handset manufacturers and mobile service providers, their revenue share remains unchanged or changes marginally. Key vendors
Other prominent vendors
Key Topics Covered: Part 01: Scope of the report Part 02: Market research methodology Part 03: Introduction Part 04: Assumptions Part 05: Market landscape Part 06: Geographical segmentation Part 07: Market drivers Part 08: Impact of drivers Part 09: Market challenges Part 10: Impact of drivers and challenges Part 11: Market trends Part 12: Five forces model Part 13: Vendor landscape Part 14: Key vendor analysis Part 15: Other prominent vendors Part 16: Appendix For more information about this report visit http://www.researchandmarkets.com/research/xxjkpp/global Also Available
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