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comScore's Value of a Digital Ad Report Available for DownloadRESTON, Va., March 14, 2016 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how the application of validated impressions can provide a richer, more accurate view of these measures to drive advertising effectiveness. Recent innovations in digital ad measurement, particularly around viewability and invalid traffic (IVT), are helping reduce complexity in the ad ecosystem and provide insights for marketers and publishers seeking to determine the value of their digital advertising. To download a copy of the report, please visit: http://www.comscore.com/VODA. The report examines digital ad measurement through the exploration of the two key media planning factors: 1) Validated Reach
2) Validated Frequency
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/comscores-value-of-a-digital-ad-report-available-for-download-300234548.html SOURCE comScore |