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Strategy Analytics: Binge On A Resounding Success With 99% Satisfaction
20% of Binge On users upgraded to get zero-rated video BOSTON, Sept. 16, 2016 /PRNewswire/ -- An overwhelming 99% percent of smartphone users on T-Mobile USA's Binge On claim to be satisfied with the quality of mobile video streaming according to a new report from Strategy Analytics "Binge On A Resounding Success With 99% Satisfaction." The research is powered by SA's AppOptix USA research platform built using an opt-in panel of USA mobile users, a resident telemetry app, and a big data analytics environment. The study measured smartphone owners' awareness; interest and satisfaction in competitive offers like Binge On, a proposition which balances consumers' willingness to accept limits to mobile video streaming quality against unmetered access to that video. Photo- http://photos.prnewswire.com/prnh/20160916/408618-INFO Other findings from the report include:
David Kerr, Vice President, Strategy Analytics, noted "The survey results prove that Binge On has been a success for T-Mobile, helping to raise its ARPU, increase mobile video usage and to give US smartphone owners another reason to consider switching to T-Mobile. Binge On has proved an important stage in the evolution from Simple Choice tariffs to T-Mobile One." About Strategy Analytics US Contact: David Kerr, +1 617 614 0720, [email protected] European Contact: Nitesh Patel, +44(0) 1908 423 621, [email protected] Logo- http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b |