[September 13, 2016]

Arno Hummerston Joins Lucid as New Vice President of Corporate Development

Arno Hummerston joins Lucid, the global human answers platform, as vice president of corporate development. With 20 years' experience in the research industry, Arno will be responsible for developing effective client, supplier, and partner relationships to drive long-term growth for Lucid. He will be based in the company's U.K. office.

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Arno Hummerston (Photo: Business Wire)

Hummerston comes to Lucid from GfK, the world's fourth largest market research comany, where as global director, communications & digital (brand and customer experience) he led the Digital Market Intelligence Client Service teams worldwide for over six years. Before GfK, he was managing director of global interactive at TNS (News - Alert), where he headed the group's digital and internet research strategy.

"I've been closely involved with the evolution of digital market research for a long time, and have always had a passion for doing innovative, new stuff," said Hummerston. "When I encountered Lucid and their approach to shaking up the sample and data world, I realized this is where the future is and wanted to be a part of it - to help to shape it and make an impact in the research world again. And to my surprise they let me do it!"

"We've been fortunate to work with Arno closely as part of our partnership with GfK and are thrilled to welcome him to the Lucid team. Arno's experience in the leading-edge research world and in digital data makes him a great leader for Lucid's global partnerships and strategic development," said Lucid president Brett Schnittlich.

"We are absolutely delighted to welcome Arno to our fast-growing London-based EMEA office," said Lucid EMEA managing director, Ben Hogg. "There are just a handful of people globally that have as much experience in the digital realm as Arno, and the fact that he chose to join us speaks volumes. Our clients (and our team) will benefit hugely from his expertise."

About Lucid

Lucid is the world's largest audience platform for sourcing and understanding "human answers" - real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic survey exchange, and has enabled brands, agencies, and partners to ask and answer more than 10 billion questions worldwide. With a pool of 80M+ unique respondents, Lucid delivers unprecedented access to consumers for data-driven decision making - about everything from marketing to product development - in real-time. Lucid is headquartered in New Orleans with offices in London and New Delhi.

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