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RealityMine Releases TouchPoints Canada 2016.1TORONTO, Aug. 31, 2016 /PRNewswire/ -- RealityMine, the global leader in single-source, cross-media measurement of consumers' daily lives, today announced the release of TouchPoints Canada 2016.1. Logo - http://photos.prnewswire.com/prnh/20160830/402856LOGO The multimedia, cross platform consumer study consists of a seven-day electronic diary (eDiary) in which respondents record activities and media consumption in half-hour time segments, as well as complete a daily summary and consumer profile survey. As a result, agencies and media owners gain access to rich, single-sourced behavioural data that addresses:
This year's release provides nearly 89 million behavioural data points that describe how Canadians aged 16 and older from across the country consume media in the context of their everyday lives. Some of the key findings revealed in the TouchPointsCanada 2016.1 release include:
Additional key findings include:
About RealityMine RealityMine is the global leader in single-source, cross-media measurement of consumers' daily lives. Using its patented passive metering technologies coupled with its syndicated TouchPoints™ offering, the company provides some of the world's largest media agencies, media owners and market research organizations with an enriched understanding of consumers' feelings and behaviour across all media types. RealityMine is headquartered in Manchester, England with international offices in Toronto, New York and Sydney, and serves clients globally. If you have questions about additional findings or would like to receive additional information, please contact our media team at [email protected]. About TouchPoints TouchPoints is an industry leading, multimedia consumer study that provides insight into how people consume all media throughout their day and week across multiple platforms. It is the only syndicated consumer insights and cross-platform research product for media agencies and media owners designed to inform integrated communications strategy, planning and execution. Related Images This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/realitymine-releases-touchpoints-canada-20161-300320483.html SOURCE RealityMine |