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Nix® Launches First-Ever Lice TrackerTARRYTOWN, N.Y., Aug. 25, 2016 /PRNewswire/ -- Nix®, the #1 pediatrician and pharmacist recommended brand for lice treatment, announced today the launch of the Nix® Lice Tracker: the first-ever and only data-driven lice tracker. This tracker comes just in time for back-to-school season. With the launch of the tracker, parents and school nurses can now readily prepare for lice outbreaks at their school and in their community.  The Nix® Lice Tracker is an easy-to-use online tool which combines retail data and crowdsourced outbreak reports from parents and school nurses, as well as Google Trends data to develop a real time map of where lice outbreaks are occurring. "Unlike the flu and chicken pox, lice outbreaks are not tracked by the CDC because lice are an infestation, not a disease," said Albert Hwang, Vice President, Marketing at Prestige Brands, Inc. "Nix® has developed the first-of-its-kind Nix® Lice Tracker, an innovative tool that enables parents and school nurses totrack and prepare for lice outbreaks in their community." The Nix® Lice Tracker can be found online at http://www.nixlice.com/lice-tracker and is optimized for mobile devices. Additionally, Nix® recently launched pesticide-free Nix® Ultra, a safe and effective over-the-counter system that eliminates both traditional and super lice, as well as their eggs. The Nix® website also provides parents with the location of the nearest store and coupons for Nix® Ultra and other Nix® products in the event that there is an outbreak nearby. For more information about Nix®, please visit http://www.nixlice.com/.  About Prestige Brands Holdings, Inc. Media Contact: Photo - http://photos.prnewswire.com/prnh/20160824/401175
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/nix-launches-first-ever-lice-tracker-300318143.html SOURCE Prestige Brands Holdings, Inc. 
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