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Jivox Introduces First Platform for Dynamically Personalized Video Advertising CampaignsJivox, a leading platform for personalized digital advertising and marketing, today introduced a powerful set of capabilities that will allow brand marketers to easily build and deliver highly targeted video ad campaigns - customized to the individual - through the ability to dynamically generate hundreds of thousands of potential creative variations. Eliminating the need for manual, custom-coded production methods commonly used today, the Jivox IQ platform provides the industry's most sophisticated set of solutions for conducting personalized video advertising at scale - all delivered seamlessly from a single platform and with a self-service user interface for maximum ease of use. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160825005377/en/ Jivox data-driven ad platform dynamically generates one-to-one video ads using thousands of potential image, text and video combinations (Graphic: Business Wire) "Video has long been a favorite format of advertisers. With the emergence of modern technology and greater data availability, however, brand marketers can finally do what TV has never been able to - add a personal touch," said Diaz Nesamoney, CEO of Jivox. "Instead of delivering the same video ad to each viewer, marketers now have the power to deliver video campaigns every bit as personalized as their display ad counterparts - and with equal ability to exponentially increase user engagement and improve campaign performance." According to BI Intelligence, online video ads generate three times more clicks than any other digital ad format, including mobile, display and rich media ads. Thus not surprisingly, the domestic market for digital vdeo advertising is projected to grow nearly 22 percent on average - faster than any other digital ad format - by 2020. "The emergence of dynamic video advertising is one of the most exciting developments in digital marketing since the advent of big data," said Tim Bagwell, senior vice president of Xaxis Ad Labs. "Video is clearly the go-to instrument for brand storytelling. Unfortunately, the cost of video production and limitations in technology have made delivering personalized video ads out of reach for most marketers until now." Adds Bagwell, "With Jivox's platform, brands can engage in near one-to-one conversations with hundreds of thousands of individual audience members in a similar fashion to programmatic creative display executions. With these new tools, digital marketers no longer have to sacrifice the power of audience targeting and personalization to employ video, the most effective medium for connecting audiences and brands." Personalized digital advertising - which dynamically adjusts branding, product messaging, imagery, pricing and many other ad elements according to the individual viewing the ad - is fast becoming the standard for the world's most advanced brands conducting digital display advertising. Compared to the rich personalization that can be achieved with digital display ad campaigns, however, dynamic video advertising has been limited primarily to customized content superimposed onto static video files. The Jivox digital ad platform, however, is poised to change the game in dynamic video advertising. For the first time from a single platform, and with no custom coding required, brands can now take advantage of the following advanced capabilities:
"Many of the world's largest brands and media agencies already rely on Jivox to deliver their most sophisticated display ad campaigns," said Nesamoney. "The extension of our digital ad platform to personalized video is a natural next step in supporting our customers." Jivox's new solutions for digital video ad campaigns are available now as part of the Jivox IQ platform. About Jivox Jivox enables the world's top brands to deliver highly personalized digital marketing experiences. The company's flagship Jivox IQ™ is the industry's first platform designed to deliver dynamic ads at scale for programmatic media across all formats and screens. With its unique ability to integrate first-party, audience and contextual data, the Jivox IQ platform creates personalized digital ads in real time - customized to the individual - by dynamically generating thousands of creative and messaging variations at scale. Several hundred leading companies today use Jivox, including Bayer, Bose, Condé Nast, Toyota, Johnson & Johnson, REI, Sony, Starcom Mediavest, Time Warner (News - Alert) Cable and Universal McCann.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160825005377/en/ |