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Ad Agencies See 25% Conversion Rate for Smartphone Native App InstallsAUSTIN, Texas, Aug. 25, 2016 /PRNewswire/ -- With advertising dollars switching from desktop to mobile, ad agencies are looking for ways to effectively get in front of their clients' customers. One way they are doing that is leveraging a unique targeting and native app delivery strategy as part of their mobile marketing plan. Native app installs are similar to native ads in that users experience the app placement in line with every other app on their phone. Sponsored apps are seamlessly installed directly onto new Android smartphones when a user activates a new phone. For ad agencies looking to get their clients' apps literally into their customers' hands, this strategy pays off. "Conversion rates for our Native App Installs average about 25 percent," said Matt Tubergen, EVP Digital Turbine Media. "Compared with traditional display advertising, where app install conversion rates vary from 1-2 percent, native app installs simply outperform legacy display ads, and provide a less intrusive experience for the end customer. Providing the right customers with the right app, at the right time creates a better brand experience." Learn how you can leverage native apps here. Digital Turbine's Advertising Partnership Program offers premium advertisers and digital agencies such as GroupM's Light Reaction division, AOL, Dentsu, M&C Saatchi and others, access to exclusive marketing opportunities, openinga new dimension to creative marketers on the cutting edge of digital innovation. "End customers are looking to their devices for a growing number of applications and our advertisers want to reach targeted audiences using a precise approach," Chad Gallagher, Global Director of Mobile Platforms at AOL. "Our partnership with Digital Turbine allows us to extend our mobile marketing suite and expand our reach with AOL distributed global advertisers." About Advertising Partnership Program About Digital Turbine Follow Digital Turbine Twitter: https://twitter.com/DigitalTurbine Digital Turbine Media contact:
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ad-agencies-see-25-conversion-rate-for-smartphone-native-app-installs-300318107.html SOURCE Digital Turbine |