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Fooji Closes $800K Seed Round to Raise the Bar on Social AdvertisingFooji, a real-time fan engagement platform designed to provide meaningful brand experiences, today announced the close of an $800K seed round led by Omaha-based Dundee Venture Capital with additional support from KGC Capital. Fooji will utilize the initial funding to scale by expanding its sales team and hiring engineers to build out on-demand service integrations. It will also further develop analytics and reporting capabilities to create and refine its on-demand delivery marketing channel. Fooji's platform arms brands with innovative ways to fortify fan brand loyalty and engagement via in-the-moment social engagement and user-generated content. The Kentucky startup has already built a strong base of brands on its platform, including Fox, Verizon (News - Alert), Warner Bros. and AB Inbev, enabling the startup to reach tens of millions of fans through unique engagements. "Brands win when they engage audiences on social and chat, and Fooji provides a way to supercharge interactions," said Mark Hasebroock, Founder of Dundee Venture Capital. "Dundee focuses on startups that think outside the box, and Fooji is a prime example of how original thinking can quickly yield Fortune 500 customers and exponential growth. We're excited to be part of this journey with Gregg and Erik." Fooji empowers brands to send food, beverages and product samples and services using emojis linked to on-demand services. Through fan experience activations, Fooji boasts an average purchase conversion rate of 34 percent. "Partnering with Dundee Venture Capital and KGC Capital puts Fooji in a strong positionto accelerate the expansion of our platform's capabilities and team," said Gregg Morton, Co-Founder and CEO of Fooji. "Most importantly, the Fooji team is proud to be executing against our vision of creating technology that connects with fans on a personal level. We believe brands are only beginning to tap into the potential of personalized, real-time engagement." With 120 million organic fans to date and over 500,000 brand mentions resulting in two global and eight national Twitter (News - Alert) trends this year alone, this funding shows there is long-term value in the 'surprise and delight' social- and chat model. "The amount of fan engagement that stems from Fooji is proof that most fans value a brand that's willing to give before it gets," said Erik Zamudio, Fooji Co-Founder and CBO. "We are excited to see how brands can creatively leverage our platform and raise the bar on high-performing social advertising." To learn more, please visit: https://fooji.com/. About Fooji Fooji is a real-time fan engagement platform dedicated to driving impactful, real-time experiences through social and chat networks. Helping companies including Fox, Verizon, Warner Bros. and AB Inbev reach tens of millions of fans through unique engagements, Fooji empowers brands to send food, beverages and product samples using emojis linked to on-demand services. Visit our website https://fooji.com or follow us on Twitter at @gofooji to stay in touch and find out more. About Dundee Venture Capital Dundee Venture Capital invests in high-growth, early-stage technology companies in the Midwest. With a focus on passionate and dynamic entrepreneurs, Dundee VC provides the capital and the connections to founding teams across industries with specific attention to e-commerce, B2B SaaS (News - Alert) and consumer networks. Learn more by visiting our website http://dundeeventurecapital.com/ or follow us on Twitter at @dundeevc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160824005082/en/ |
