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Global Human Answers Platform Lucid Announces "Fulcrum Quality" to Set New Industry Standard for Market ResearchLucid, the global human answers platform, today announced the first independent, third-party-verified quality assurance and measurement program for market research sample. The program allows market researchers to deliver more accurate insights by rigorously testing multiple characteristics of over 40 major sample panels. The Fulcrum (News - Alert) Exchange Quality and Composition Program, or "Fulcrum Quality," was created in partnership with sample industry expert Chuck Miller of digital agency DM2. Fulcrum is the first and largest programmatic marketplace for researchers to reach "sample," or online survey takers. Fulcrum brings buyers and suppliers together through technology, much in the way that programmatic platforms revolutionized advertising. With Fulcrum Quality, Lucid now reinforces the transparency needed in an open marketplace with hundreds of partners. Sample buyers and sample suppliers can access a clear, detailed, and rigorously vetted view into the many characteristics and metrics of the enormous respondent pool - over 80 million people - made available through Fulcrum. This quality and composition program has beenan internal function of Lucid's Fulcrum software for over a year, but is now available publicly as a wholly independent industry-wide quality standard. "Market research drives most of the world's business decision-making and the Lucid platform continues to deliver unprecedented scale for real data and accurate representation," said Patrick Comer, CEO, Lucid. "Fulcrum Quality sets an industry standard so both businesses and consumers can benefit from better insights." Fulcrum Quality will rank the top 20 sample suppliers on a quarterly basis. Rankings are based on data from the Lucid platform, Fulcrum survey performance, and responses to a benchmark questionnaire applied to the sample panels over six previous quarters. Q2 2016 Fulcrum Quality rankings can now be found at luc.id/quality. "We're proud to partner with Chuck Miller of DM2 as an independent expert to create and validate Fulcrum Quality," said Andy Ellis, COO, Lucid. "This program is for everyone - buyers and suppliers - and we look forward to widespread adoption of a true and transparent quality standard." About Lucid Lucid is the world's largest audience platform for sourcing and understanding "human answers" - real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic survey exchange, and has enabled brands, agencies, and partners to ask and answer more than 10 billion questions worldwide. With a pool of 80M+ unique respondents, Lucid delivers unprecedented access to consumers for data-driven decision-making - about everything from marketing to product development - in real-time. Lucid is headquartered in New Orleans, with offices in London and New Delhi. About DM2 Digital Marketing & Measurement (DM2) provides clients significant capability in digital marketing, marketing research, and business intelligence - offering data-centric solutions that deliver quantifiable impact. Founder Chuck Miller developed the majority of DM2's products from experiences as a BI and Consumer Insights VP at AOL (News - Alert) and Time Warner, integrating advertising, online behavioral and survey data to help clients succeed. Today DM2 thrives on innovatively applying analytics to connect the dots in the ever-changing digital world. View source version on businesswire.com: http://www.businesswire.com/news/home/20160823005521/en/ |
