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IEEE Engineering360 Media Solutions Releases Results from Annual Survey of Social Media Use in the Industrial SectorEAST GREENBUSH, N.Y., Aug. 23, 2016 /PRNewswire/ -- Social media continues to maintain its position as an established information resource among engineers and technical professionals, according to the latest results from IEEE Engineering360 Media Solutions' seventh annual survey of social media usage in the industrial sector. However, 82 percent of engineers and technical professionals spend less than two hours each week on social media for professional reasons, with the biggest challenge in using social media for work being its inefficiency when compared to other methods such as search engines, supplier websites, and online catalogs. Based on this research, IEEE Engineering360 Media Solutions has a number of recommendations for manufacturers, distributors and service providers that market their products and services to the industrial sector. "Although social media has been adopted by engineers as a source of information, it has not replaced more established online channels in terms of value," says Don Lesem, vice president and chief design officer, IEEE Engineering360 Media Solutions. "Suppliers successfully using social media have embraced it as a tool to amplify and promote their content, directing awareness to the information, insight and knowledge that engineers and technical professionals require for evaluation and purchase." Some key findings include:
The complete research results are available for download at: http://bit.ly/2016_SocialMedia. About IEEE GlobalSpec IEEE GlobalSpec is a community built by engineers, for engineers - delivering the single source for trusted, expert engineering content, information, insight, tools and community for engineers and technical professionals across multiple industries and disciplines. An engaged community of more than 8 million industry professionals rely on IEEE GlobalSpec as a trusted resource at every stage of the research, product design, and purchasing process. For industrial marketers, our mission is to provide comprehensive digital media solutions that connect manufacturers, distributors and service providers with engineers and allied technical professionals and generate unparalleled results – delivering measurable and actionable awareness, demand and engagement opportunities at all stages of the buy cycle. About IEEE IEEE is the largest technical professional organization dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics. Learn more at http://www.ieee.org. Contact: Amber Cooleen Elizabeth Levit Logo - http://photos.prnewswire.com/prnh/20160620/381611LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ieee-engineering360-media-solutions-releases-results-from-annual-survey-of-social-media-use-in-the-industrial-sector-300316471.html SOURCE IEEE GlobalSpec |